Matthew Brannen
Fort Collins
Summary
Qualified Market Development Manager with proven track record in driving market expansion and identifying new business opportunities. Successfully led cross-functional teams to develop and implement strategic initiatives that increased market share and enhanced brand visibility. Demonstrated expertise in market analysis and relationship building to foster long-term partnerships.Results-oriented Lead RAR / Merchandiser Supervisor with diverse background in management, sales and customer service. Dedicated to providing excellent customer service and making operational and procedural improvements.
Overview
29
29
years of professional experience
Work History
Market Development Manager
Swire Coca Cola
01.2020 - Current
- Streamlined internal processes by implementing project management tools, reducing inefficiencies and improving overall productivity.
- Enabling the company to stay ahead of emerging trends and maintain a competitive edge, ensuring optimal allocation of resources for maximum ROI potential.
- Collaborated with cross-functional teams to create innovative marketing campaigns that boosted company revenue.
- Conducted competitor analysis, enabling the company to stay ahead of emerging trends and maintain a competitive edge.
Lead Retail Account Representative
SWIRE COCA COLA
05.2015 - 12.2019
- Successfully managed the activities of 27 team members in multiple locations
- Developed and maintained exceptional customer service standards
- Interviewed, hired and trained new quality customer service representatives
- Addressed negative customer feedback immediately
- Effectively communicated with team members to maintain clearly defined expectations
- Effectively managed departmental expenses to stay within allocated budget
- Managed payroll and time and attendance systems
- Enforced established payroll-related policies, procedures and regulations and adherence to company and governmental policies
- Responded to employee inquiries regarding payroll and timekeeping
- Completed weekly merchandiser schedules according to payroll policies
Merchandiser Supervisor
SWIRE COCA COLA
06.2014 - 05.2015
- Successfully managed the activities of 19-35+ team members in multiple locations
- Interviewed, hired and trained new quality customer service representatives
- Addressed negative customer feedback immediately
- Effectively communicated with team members to maintain clearly defined expectations
- Verified that all merchandising standards were maintained on a daily basis
Account Manager
COCA COLA REFRESHMENT
04.2007 - 06.2014
- Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments
- Addressed customer questions and concerns regarding products, prices and availability
- Delivered exceptional account service to strengthen customer loyalty
Retail Account Representative
COCA COLA ENTERPRISE
04.2003 - 04.2007
- Informed customers about sales and promotions in a friendly and engaging manner
- Trained new employees on company customer service policies and service level standards
- Designed displays to make the store experience interactive and engaging
- Displayed the appropriate signage for products and sales promotions
Merchandiser
COCA COLA ENTERPRISE
03.2002 - 04.2003
- Built effective relationships with each store to develop superior customer satisfaction
- Established and maintained proper high traffic displays, resulting in increased sales
- Displayed the appropriate signage for products and sales promotions
- Arranged items in favorable positions and areas of the store for optimal sales
Battery Adjuster
T.O. HAAS TIRE COMPANY
05.1998 - 09.2001
- Selected products for specific routes according to pick sheets
- Unloaded, picked, staged and loaded products for shipping
- Worked at a rapid pace to meet tight deadlines
Shift Supervisor
KFC
03.1996 - 05.1998
- Greeted customers in the restaurant or drive-thru, took and rang up orders, handled payment and thanked customers
- Supervised and coordinated activities of cooks and workers engaged in food preparation
- Delivered exceptional service by greeting and serving customers in a timely, friendly manner
Education
HIGH SCHOOL DIPLOMA -
Southeast High School
Lincoln, NE01.1998
Skills
- Team Management
- Meticulous attention to detail
- Focused on customer satisfaction
- Scheduling
- Skilled multi-tasker
- Training and Talent development
- Deadline-oriented
- Sales presentations
- Data-driven decision making
Timeline
Market Development Manager
Swire Coca Cola
01.2020 - Current
Lead Retail Account Representative
SWIRE COCA COLA
05.2015 - 12.2019
Merchandiser Supervisor
SWIRE COCA COLA
06.2014 - 05.2015
Account Manager
COCA COLA REFRESHMENT
04.2007 - 06.2014
Retail Account Representative
COCA COLA ENTERPRISE
04.2003 - 04.2007
Merchandiser
COCA COLA ENTERPRISE
03.2002 - 04.2003
Battery Adjuster
T.O. HAAS TIRE COMPANY
05.1998 - 09.2001
Shift Supervisor
KFC
03.1996 - 05.1998
HIGH SCHOOL DIPLOMA -
Southeast High School
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