Mathew Jackson
Denver
Summary
Holds a master's degree in sports industry management, showcasing a deep dedication to the sports sector. Exceptional adaptability and rapid learning capabilities enable effective navigation of dynamic environments. Committed to ongoing professional development and adept at implementing innovative solutions in the sports industry. Strong track record of leveraging knowledge to enhance operational outcomes.
Overview
5
5
years of professional experience
Work History
Customer Support Induction Instructor
bet365
Denver
09.2025 - Current
- Trained and developed induction delegates into proficient Customer Account Advisors, instilling a Customer Service Ethos focused on effective query resolution, comprehensive customer information, and personalized, empathetic interactions
- Managed delegate progress by conducting weekly reviews of customer interactions, delivering targeted, evidence-based feedback to foster skill enhancement and performance optimization.
- Applied research-backed strategies to effectively coach and manage trainees with varying needs, by adapting teaching methods and content to meet delegates at their specific competency levels.
Customer Account Advisor
bet365
Denver
10.2024 - 09.2025
- Provided expert customer support, resolving queries and guiding users on product/service utilization, while also mentoring new advisors on best practices during 'Buddy Days'.
- Applied and refined customer service expertise across multiple channels, including telephone, live chat, and email, consistently delivering high quality support and problem resolution.
- Shared in-depth sports industry knowledge to upskill colleagues and supervisors on effectively handling sports-specific customer queries, exemplified by comprehensive Baseball and Football rules briefings.
Video Operations Intern
Denver Broncos
Denver
07.2023 - 01.2024
- Assisted with the execution of Football Video Operations during all practices and home regular season games
- Filmed Offensive Line and Field Goal practice periods for the duration of the season and edited film through Catapult ThunderCloud
- Executed set up and tear down of fixed robotic cameras in four locations around the practice fields
- Acted as a runner of home and visitor SD cards during home games and witnessed and learned from the proper gameday execution of an NFL operation
Digital Ad Operations Coordinator
Bonneville International-AIM
Denver
08.2022 - 05.2023
- Handled back-end operations of clients buying SEM, Google Performance Max, OTT/CTV and YouTube among other tactics
- Ensured that campaigns ran smoothly within the Wrike Interface and ran email marketing through Site-Impact
- Crafted Onboarding Decks for new client campaigns as well as sports radio O&O assets
- Created monthly dashboard reports that detailed tactic and overall campaign performance for each client with an active live campaign
Marketing and Fan Experience Intern
University of Nebraska-Lincoln - Athletic Marketing
Lincoln
08.2021 - 05.2022
- Assisted in the development, coordination and implementation of marketing and promotional efforts for all 24 Nebraska intercollegiate sports
- Took a leadership role with wrestling and men's and women's tennis and crafted end-of-season marketing reports for each
- Organized aspects of the fan experience that included giveaway items, national anthem singers, halftime performers and in-arena music
- Involved in strategy meetings for future marketing efforts
Education
Master of Arts - Sports Industry Management
Georgetown University
Washington, DC05.2025
Bachelor of Arts - Journalism
University of Nebraska - Lincoln
Lincoln, NE05.2022
Skills
- Customer account management
- Training development
- Customer relationship management
- Problem solving
- Digital campaign management
- Marketing coordination
- Effective communication
- Time management
- Interactive teaching and learning
- Detailed instruction
- Critical thinking development
- Public speaking
- Collaborative team player
- Group and individual instruction
- Strong communication skills
- Sports marketing
- Customer service
- Campaign management
- Event coordination
- Leadership skills
- Team management
- Professionalism
- Interpersonal skills
- Professional demeanor
- Performance assessment
- Written communication
- Performance monitoring
- Community outreach
Theses
Honors Thesis entitled Serve It Up: An Analysis of Tennis Attendance at the University of Nebraska- Lincoln (2022),
Capstone Thesis entitled: Conference Realignment in College Athletics: Regionality Within a National Structure (2025)
Strengths And Skills
Zendesk, Salesforce & ZoomInfo, Paciolin ITS, Adobe InDesign, Adobe Illustrator, Adobe Audition, Adobe Photoshop (banner ads), Adobe Premiere, Catapult ThunderCloud, DSLR, Panasonic and JVC cameras, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Volunteered as a Ticket Assistant for the University of Nebraska Athletic Ticketing Department for two months in the Summer of 2022, Customer Service, Marketing and Sales with an emphasis on fan experience, Event Production, Public Relations, Fan Experience, Video Operations, Coursework focused on design thinking, writing, and marketing skills in the sports industry, Written and oral communications
Accomplishments
George Beadle Scholarship recipient, Dean's List - Fall semester 2018, Spring semester 2020
Affiliations
Member of Phi Kappa Psi fraternity (Scholarship and Intramural chair),
Timeline
Customer Support Induction Instructor
bet365
09.2025 - Current
Customer Account Advisor
bet365
10.2024 - 09.2025
Video Operations Intern
Denver Broncos
07.2023 - 01.2024
Digital Ad Operations Coordinator
Bonneville International-AIM
08.2022 - 05.2023
Marketing and Fan Experience Intern
University of Nebraska-Lincoln - Athletic Marketing
08.2021 - 05.2022
Master of Arts - Sports Industry Management
Georgetown University
Bachelor of Arts - Journalism
University of Nebraska - Lincoln