Mateo Londoño Escobar
Business Director
Summary
Strategic and creative Business Director with experience leading regional and global projects across top-tier agencies. Proven track record in managing cross-functional teams, building long-term client relationships, and delivering impactful, award-winning campaigns. Passionate about ideas, advertising, and driving growth through brand storytelling.
Overview
8
8
years of professional experience
2024
2024
years of post-secondary education
3
3
Languages
Work History
Business Director
Havas Creative
11.2024 - Current
- Lead strategic, creative, media, and digital efforts for Reckitt across Southwest LATAM markets.
- Manage Wingo’s regional communications across LATAM.
- Oversee Crem Helado brands: Drácula, Polet, Bocatto, and Aloha.
- Coordinate cross-functional teams for seamless campaign execution.
- Partner with clients to align brand initiatives with business goals.
Business Director
MullenLowe SSP3
12.2022 - 11.2024
- Led key client relationships, managing global, regional, and local campaigns for Unilever brands.
- Oversaw major accounts like AB-InBev (Águila, Budweiser, Salvavida), Tequila Patrón, McCain, Politécnico Grancolombiano, Avianca, among others.
- Directed cross-functional teams across creative, media, and digital disciplines.
Senior Business Executive – Unilever Middle Americas
MullenLowe SSP3
11.2021 - 01.2023
- Led strategic planning and campaign execution for Unilever Personal Care brands (Rexona, Dove, Axe, Sedal, and Ponds) across Colombia, Ecuador, and Central America.
- Ensured alignment between creative deliverables and marketing objectives across multiple markets.
Business Executive – Unilever Middle Americas
MullenLowe SSP3
03.2020 - 11.2021
- Developed integrated communication strategies for key Unilever brands (Rexona, Dove, Axe) in Colombia, Ecuador, and Central America.
- Supported creative development and client servicing initiatives across regional teams.
Commercial & Marketing Director
Cannes Lions Colombia
06.2017 - 03.2020
- Led marketing for ElDorado_2019, growing agency entries by 16%.
- Increased revenue by 42% through pricing strategy.
- Drove social media reach via strong digital campaign planning.
Education
Diploma - Strategic Digital Marketing
Colegio de Estudios Superiores de Administración
Programme - Creativity & Innovation
Cannes Lions School
B.A. - Communications (Advertising & Marketing)
Pontificia Universidad Javeriana
01.2012 - 01.2017
Skills
- Strategic Planning & Brand Positioning
- Multimarket Campaign Execution (LATAM Focus)
- C-Level Client Management
- Cross-Functional Team Leadership
- 360° Integrated Marketing Solutions
Timeline
Business Director
Havas Creative
11.2024 - Current
Business Director
MullenLowe SSP3
12.2022 - 11.2024
Senior Business Executive – Unilever Middle Americas
MullenLowe SSP3
11.2021 - 01.2023
Business Executive – Unilever Middle Americas
MullenLowe SSP3
03.2020 - 11.2021
Commercial & Marketing Director
Cannes Lions Colombia
06.2017 - 03.2020
B.A. - Communications (Advertising & Marketing)
Pontificia Universidad Javeriana
01.2012 - 01.2017
Programme - Creativity & Innovation
Cannes Lions School
Diploma - Strategic Digital Marketing
Colegio de Estudios Superiores de Administración
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