MARIANA AGUDELO
Bogotá
Summary
I've worked in digital marketing and media for more than ten years, specializing in creating winning strategies for mayor global brands. I love to stay on top of what's new and adapt to whatever the market is developing. I've led all kinds of teams, helping them boost the company's online presence and sell more for the long haul.
Thanks to my background, I'm great at spotting key opportunities and I really understand sales and negotiating. I also enjoy motivating my team so they don't just meet their goals, they totally crush them.
My main focus is on building strong client relationships, finding opportunities in the market, and putting effective sales plans into action. On top of all that, I'm good at handling and solving customer issues, coming up with ways to improve customer service, training people, and creating new business relationships while keeping the old ones strong.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Media Director
Globant Gut
04.2022 - Current
- In charge of digital and ATL media negotiations for rates and rebates for all of the agency’s clients, for Colombia, Mexico, and Argentina.
- Creation of an integrated 360 media plan.
- Represented the agency at events and media, promoting the importance of integrated planning to achieve the client’s objectives.
- Optimized team management, implemented contingency plans, and improved performance.
- Maintained relationships with the agency’s clients on external media issues.
- Followed up on goals and ensured compliance with them.
- Participated in strategy development and presentation of pitches to acquire new clients for the agency.
Country Manager
KickAds S.A.
01.2020 - 04.2022
- Overseeing operations of the company’s affiliate in Colombia
- Opening of the company operations in Colombia
- Making negotiations with the agencies and clients.
- Creating annual budgets and producing a detailed annual business operation.
- Recruiting and managing staff, including performance monitoring, mentoring and training.
- Daily contact with clients with the the ability to communicate effectively.
- Designing plans to meet sales targets, developing and cultivating relationships with clients and evaluating costs to determine their products’ pricing when selling.
Sales Director
ADman Media / Illumina
07.2015 - 12.2019
- Maintaining relationships with clients by providing support and strategies that help them achieve their marketing goals.
- Building business by creating strategic proposals for the customers.
- Expanding the company to other main cities in Colombia.
- Overseeing operations of the company’s affiliate in Colombia.
- Opening of the company’s operations in Colombia.
- Making negotiations with the agencies and clients.
- Creating annual budgets and producing a detailed annual business operation.
- Recruiting and managing staff, including performance monitoring, mentoring, and training.
- Daily contact with clients with the ability to communicate effectively.
- Designing plans to meet sales targets, developing and cultivating relationships with clients, and evaluating costs to determine their products’ pricing when selling.
Senior Sales Executive
ADman Media / Illumina
08.2015 - 08.2018
- Maintaining relationships with clients by providing support and strategies that help them achieve their marketing goals.
- Building business by creating strategic proposals for the customers.
- Expanding the company to other main cities in Colombia.
- Mentored junior sales executives, providing guidance on best practices and strategies for achieving success in the field.
Sales Executive
Ennova - RCN
11.2014 - 07.2015
- Selling online advertisement for the RCN radio network
- Establishing contact and maintaining relationships with agencies and clients
- Building business by creating strategic proposals for customers
Bilingual Technical Product Designer
Nalsani SA - Totto
10.2011 - 12.2014
- Responsible for the graphic supervision of the production of products made in China
Sales Executive
Pera digital - Periódicos asociados
01.2014 - 11.2014
- Selling online advertisement for El Colombiano, El País, El Universal, Vanguardia Liberal, La Patria, La Opinión, La Tarde, Vanguardia Valledupar, El Heraldo, El Liberal y Nuevo Día.
- Building business by creating strategic proposals for the costumers.
Education
Bachelor in Advertising - Advertising
Universidad Jorge Tadeo Lozano
Bogotá, DC04.2011
Bilingual high school graduate - High School
Gimnasio Británico
Chia, CUN07.2007
Timeline
Media Director
Globant Gut
04.2022 - Current
Country Manager
KickAds S.A.
01.2020 - 04.2022
Senior Sales Executive
ADman Media / Illumina
08.2015 - 08.2018
Sales Director
ADman Media / Illumina
07.2015 - 12.2019
Sales Executive
Ennova - RCN
11.2014 - 07.2015
Sales Executive
Pera digital - Periódicos asociados
01.2014 - 11.2014
Bilingual Technical Product Designer
Nalsani SA - Totto
10.2011 - 12.2014
Bachelor in Advertising - Advertising
Universidad Jorge Tadeo Lozano
Bilingual high school graduate - High School
Gimnasio Británico
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