Maria Clara Lalinde Arias
UX Specialist
Summary
I am a Marketing professional, with skills in quantitative and qualitative research. I have skills to speak and write in English. My emphasis is on digital marketing because of my knowledge in design programs and experience in UX. I consider myself a very organized and passionate person for what I do every day, in addition to this, leadership skills and teamwork. On the other hand, I am a person with great creativity.
Overview
21
21
years of post-secondary education
Work History
UX Specialist
Dentsu Creative
- User experience development
- Investigation
- Development and research
- Wireframe design
- Eyetracker testing and protocol.
UX specialist
- Current
- User experience development
- Wireframe development
- Navigation flow
- Travel maps
- Buyer person
- Brand development
- Testing by eye tracker - protocol design
- Cognitive walk
- Heuristic evaluation
- Benchmarks
- Customer management.
Marketing Analyst
INTECPLAST SAS
- Development and implementation of a marketing plan
- Management of digital agencies
- Creation of SEO and SEM strategy
- E-commerce development.
UX Analyst
Impulso sostenible
- Website analysis
- Design thinking sessions.
Education
Master- Brand and Branding Strategy -
OBS Business School
01.2021 - 05.2022
Career - Marketing - undefined
Universidad EAFIT
01.2015 - 05.2019
Middle School-High School - undefined
The Columbus School
01.2000 - 05.2015
Big data y machine learning para no ingenieros - undefined
Banco de Occidente
User Experience (UX) Avanzado - undefined
LinkedIn Learning
Design Thinking: Inteligencia de Datos - undefined
LinkedIn Learning
Skills
UX User experience and browsing analysis
Navegation map
Design thinking sessions
Prototype design
Investigation
Protocol testing (eye tracker, mobile cam)
Wireframe development
Marketing Analysis
Development and execution of the marketing plan
Brand content management
Launch of new products
Market research
Data analysis
SEO & SEM
Budget management
A Illustrator
A Photoshop
Excel
Power Point
Notion
HTML
Word
Qualtrics
Google Analytics
SAP Logon
Tobii
Expert Problem Solving
Customer Relations
Documentation Management
Technical communication
Advanced Communication
Adaptability and Flexibility
Teamwork and Collaboration
Decision-Making
Time Management
Time management abilities
Analytical Thinking
Active Listening
Interpersonal Skills
Professionalism
Business Development
Portfoliolink
https://sites.google.com/view/portafolio-de-ux-maria-clara-l/trabajo
Languages
ENGLISH
Proficient
C2
SPANISH
Proficient
C2
References
- Juan Miguel Chima, Manager, (+57) 315 345 5473
- Jeenifer Salazar, Exportation and Marketing Manager, (+57) 317 348 8831
Timeline
Master- Brand and Branding Strategy -
OBS Business School
01.2021 - 05.2022
Career - Marketing - undefined
Universidad EAFIT
01.2015 - 05.2019
Middle School-High School - undefined
The Columbus School
01.2000 - 05.2015
UX Specialist
Dentsu Creative
UX specialist
- Current
Marketing Analyst
INTECPLAST SAS
UX Analyst
Impulso sostenible
Big data y machine learning para no ingenieros - undefined
Banco de Occidente
User Experience (UX) Avanzado - undefined
LinkedIn Learning
Design Thinking: Inteligencia de Datos - undefined
LinkedIn Learning
Similar Profiles
Jared HamburgJared Hamburg
Producer, Creative Technology at Dentsu CreativeProducer, Creative Technology at Dentsu Creative
Mohd Munaf ShaikhMohd Munaf Shaikh
Associate Group Head- Design at Dentsu CreativeAssociate Group Head- Design at Dentsu Creative
Muskaan KhannaMuskaan Khanna
Associate Image Executive at DENTSU CreativeAssociate Image Executive at DENTSU Creative
Prachi SinghPrachi Singh
Content Director at Dentsu CreativeContent Director at Dentsu Creative
UI UX Designer Specialist Fahamullah KhanUI UX Designer Specialist Fahamullah Khan
Graphic Designer UI UX Specialist at Gulf Business Machines(GBM)Graphic Designer UI UX Specialist at Gulf Business Machines(GBM)