Maria Alexandra Pérez

• Lead the implementation of the E2E GTM Process within the country.
• Develop an efficient Local E2E Calendar aligned with the LAM GTM Calendars.
• Drive the Range Planning Process, ensuring all efficiency KPIs and deadlines are met from country intake to sales handover.
• Ensure operational alignment across all adidas marketing functions, bridging strategic coordination between support areas and commercial channels.
• Support local meeting preparation, from product launches to pre-sales with internal teams and external partners.
• Lead the sample coordination process (pre-, during, and post-sale), tracking sample arrivals and ensuring efficient inventory management.
• Ensure a flawless showroom setup following LAM guidelines.
• Support Business Units (BUs) in pricing and margin analysis.
• Lead the Marketing Operations Team in Master Data configuration and Market Entry Process Management, ensuring optimal resource allocation.
• Build strong collaboration with Demand Planning and Procurement to support forecasting and ensure optimal product launches.
• Support the Brand Director in executing regional transformation projects and managing local change initiatives.

• Collaborated with Supply Chain and Finance to ensure the expected monthly Net Sales delivery through a strategic and cooperative approach.
• Ensured seamless integration of all commercial functions and optimized the use of key digital sales tools (Salesforce, Click, Assist, Digital Showroom), providing support and training to internal and external users.
• Led automation and digitalization projects for key operational activities within the Customer Service (CS) and Sales Operations teams.
• Managed the Sell-out data flow across the end-to-end process, ensuring the execution of commercial strategies across wholesale customer stores.
• Supported the Sales Director in developing and implementing long-term sales strategies.
• Maximized net margin on excess inventory allocated for clearance, without disrupting regular distribution.
• Ensured compliance with Global Policies, GCSA, and Internal Audit by keeping the sales force updated and ensuring proper execution with customers (Terms & Conditions and electronic policy included).
• Oversaw the implementation of Sales Discounts (Commercial Investments) in alignment with the TTCG Grid, ensuring compliance with Global Wholesale Policies.
• Enforced the Customer Segmentation Framework, ensuring accurate product distribution according to Global Wholesale Sales principles.

• Developed and drove customer service as a key pillar of the local commercial strategy to achieve company objectives, aligning with the Commercial Director.
• Participated in wholesale meetings, providing clarity to the sales team on roles, responsibilities, and processes (including returns and claims processing).
• Provided sales order forecasts to the Inbound team for warehouse logistics planning.
• Ensured a reliable service level, led the entire Customer Service (CS) team, and fostered skill development among team members while monitoring CS performance KPIs.
• Shaped, optimized, and continuously documented Key & Field Account CS processes, balancing company and customer interests.
• Approved return and claim requests according to the authorization matrix, ensuring strict adherence to market compliance.
• Represented the sales department’s interests in discussions with local, regional, and global stakeholders, acting as the customer service representative in key company projects

• Managed demand planning for Spare Parts and Equipment across six countries in the region, handling order placement in SAP, tracking, and coordinating with originating plants and inbound leaders to ensure timely supply based on established lead times.
• Supported and participated in monthly Sales & Operations Planning (S&OP) meetings to identify demand fluctuations, leading communication with the local commercial team and regional marketing to align equipment supply with new launches, contracts, and tenders.
• Developed and analyzed key KPIs for Spare Parts planning in LATAM, including SLOB, LIFR, Lead Time, and Transit Time, while monitoring backorders and defining dashboards to track planning performance.

• Mentored junior team members, providing guidance on best practices in supply chain management while fostering a culture of continuous improvement.
• Conducted demand planning exercises to accurately forecast future inventory needs based on historical sales trends.
• Managed procurement activities, negotiating contracts with suppliers for optimal pricing and terms of service agreements.
• Ensured compliance with industry regulations by staying current on legal requirements and maintaining accurate documentation records.

• Managed the entire import process for the Orthopedics line and export operations for Medical Devices.
• Oversaw 3PL management, purchase order tracking, and backorder control.
• Monitored key inbound operation indicators, including lead time, transit time, and returns for Medical Devices.

• Responsible for managing the movement of materials from plants in Europe, China, the USA, Mexico, and Brazil to clients in the Andean region (Chile, Colombia, Peru, Ecuador, Venezuela, and Bolivia), ensuring high service levels while minimizing logistics costs.
• Developed product forecasts in collaboration with the commercial team to propose and execute supply strategies that maintain optimal inventory levels, transit times, logistics costs, and service standards.
• Managed local logistics outsourcing to ensure inventory availability and administration, guaranteeing seamless service for both internal and external clients.

• Selection, negotiation, and evaluation of national and international suppliers for the purchase and rental of equipment, machinery, and materials for gas and oil projects.
• Drafting and execution of service and material supply contracts essential for the company's project development.
• Leading the preparation of quotations, negotiations, and purchases in the national market for TOPEN's various business units, specifically related to machinery and equipment rentals.

Responsible for managing commercial relationships with suppliers and overseeing the procurement of materials and equipment rentals for the Construction of the Casino at the Central Operations Superintendency of Ecopetrol project.

• Support in coordinating Trading and Market Analysis, as well as price coverage, by updating the database of registered companies as clients and suppliers with their credit ratings.
• Commercial contact with clients and suppliers of the International Commercialization Management.
• Exploration of new markets for Colombian crude oil, such as India and China.