MARGARET SHAREMET
Denver
Summary
Experienced senior paid marketing strategist with a demonstrated history of campaign management efficiency in multi-channel, full-funnel digital demand generation. 8+ years of experience developing, optimizing, and reporting on Pay-Per-Click and E-commerce marketing projects in both marketing agency and in-house roles. Seeking to continue leveraging expertise in engineering strategies based on results-based forecasting and KPI goal realization.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Digital Marketing Manager
AirDNA
06.2024 - Current
- Owned full-funnel paid advertising channels and KPI growth performance, utilizing a monthly budget of $400,000
- Developed comprehensive paid media campaign roadmaps to outline Awareness, MQL, and the overall pipeline goals
- Utilized effective mix of optimizing evergreen campaigns for efficiencies and A/B testing of new strategies to push growth in all paid channels.
- Developed internal processes for working cross-functionally with other teams and departments on projects, primarily Marketing, Sales, and Product
- Conducted regular ROI reporting sessions for stakeholder to provide clear campaign progress updates and manage expectations around KPIs effectively
- Collaborated closely with creative, content, and engineering teams to ensure seamless integration of new features and functionality through a paid lens throughout the project lifecycle
- Developed internal processes for working cross-functionally with other teams and departments on projects
- Proven track record of increasing ROI while driving revenue at scale through continual improvements to KPIs including pipeline contribution, conversion rates, retention, CAC, and LTV
Senior Paid Media Strategist
Instrumental Group
06.2021 - 05.2024
- Built comprehensive reports in Looker Studio, Google Analytics, and other custom platforms to track all optimizations, KPI updates, and provide data-driven strategic pivots
- Autonomously managed the development, execution, optimization, and reporting for the agency's entire paid media/paid social department
- Created end-to-end platform strategies that best leverage each platform's unique capabilities to target measurable KPI improvement
- Built paid media campaigns to cater to specific client product/service goals, then optimized based on KPI data
- Directed cross-functional communication with other departments to ensure collaborative support for PPC goals across all teams
- Worked closely with client C-suite teams to provide strategic guidance and in-depth reporting on analytics to identify trends, optimize campaigns, and measure performance
- Expanded scope of work to support sales team during onboarding process via paid media audits and sample strategies for prospective clients
- Started with Monthly Recurring Revenue (MRR) of $60,000, now operating at an MRR of $140,000
- Annual agency Paid Media revenue now $1,680,000
- Grew client ROI 40%+ in last year across all accounts
Marketing Executive
Madwire Media
04.2019 - 06.2021
- Managed full-funnel digital marketing strategies for a book of 75+ small businesses in an agency setting
- Analyzed and reported on marketing performance metrics, identifying and executing opportunities for optimization and growth
- Created monthly reports on all web traffic channel metrics, conversion rates, ROI, and A/B testing results
- Conducted market research and analysis to identify industry trends and opportunities for growth
- Specialized in Paid Media and Paid Social analytics while collaborating with the SEO team to support long-term objectives
- Developed strategic marketing plans focused on trackable KPI and ROI progress geared towards specific client goals
- Established long-term relationships with clients and internal teams by demonstrating outstanding growth results
- Started with a book of 10 clients with an MRR of $18,000; ended with a book of 75 clients with an MRR of $136,000, netting the agency $1,632,000 annually
Sales Representative/Marketing Support
Lupine Brewing Company
11.2015 - 11.2017
- Worked closely with the product team to develop commercial marketing strategies around current, new, and planned inventory
- Assisted in optimizing commercial operations both front and back of house to streamline workforce productivity
- Created marketing content and creative assets for new product categories, including descriptions, social posts, and holiday events
- Managed product sales in key up-and-coming territories
- Nurtured long-term vendor relationships with product buyers
- Researched areas and prospected for new possible accounts
- Onboarded 25 new vendors while retaining existing accounts
Education
Bachelor's - Marketing, Finance, Business Administration
Minnesota State University, Mankato
01.2019
Skills
- Paid Media management
- Paid Social management
- Campaign Optimization
- Platform Management
- ROI Forecasting
- Strategic KPI Realization
- Conversion rate optimization
- Digital marketing strategy
- Market Trend Analysis
- New Market Research
- Search Engine Optimization
- Reporting and analytics
Certification
- Google Ads
- Microsoft Ads
- META Ads
- Reddit Ads
- LinkedIn Ads
- Google Analytics
- Google Merchant Center
- Google Tag Manager
- HubSpot
- Salesforce
- Programmatic Ads (Genius Monkey, AdRoll, Rollworks, StackAdapt)
- LookerStudio
- Capterra
- Genius Monkey
- RollWorks
References
Available upon request.
Timeline
Senior Digital Marketing Manager
AirDNA
06.2024 - Current
Senior Paid Media Strategist
Instrumental Group
06.2021 - 05.2024
Marketing Executive
Madwire Media
04.2019 - 06.2021
Sales Representative/Marketing Support
Lupine Brewing Company
11.2015 - 11.2017
Bachelor's - Marketing, Finance, Business Administration
Minnesota State University, Mankato
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