Marcela Uribe
Administrator In International Business
Medellin,ANT
Summary
Administrator in International Business, Bilingual (Spanish-English)and Marketing Management Specialist.15 years of experience working in positions as a developer, director, coordinator of the commercial area. I have technical knowledge in business strategy development, negotiation skills, Freshdesk Crm domain, Power Bi, Intermediate Excel and office tools. I am characterized by being a professional with excellent interpersonal relationships, adaptation to change, communication, leadership and teamwork.
Overview
13
13
years of professional experience
14
14
years of post-secondary education
2
2
Languages
Work History
National Sales Leader
C.I Creaciones Segar S.A.S- Fajas MariaE
Medellin, ANT
3 2021 - 3 2024
- Coordinate sales strategies as well as pricing policy, promotions, advertising, sales and tracking
- Development, strategy and recruitment of new customers
- Ensure compliance with commercial objectives in different channels own stores, retailers, wholesalers, distributors and franchises
- Distribute, drive, monitor and optimize region work with sales team
- Design indicators and generate sales strategies and reports
- Maintain commercial relations and alliances
- Track sales and investment budget for the channel
- Coordination with the rest of the business areas to achieve compliance with the strategic plan
- Participate in the development and strategy of the brands of the different sales channels.
National Sales Coordinator -Traditional Channel
Unico Interior S.A.S
06.2018 - 10.2019
- Preparation of the budget, marketing strategies and sales plans of the company
- Coordinate, direct and control the execution of the sales budget
- Provide the team with commercial tools (samples, prices, catalogues, POP, among others)
- Design and implement sales strategies focused on customer expectations, needs and differences
- Collect and process the fulfillment of orders for the distribution center, verifying the timely and complete delivery
- Participate in the selection of garments by collection, interned knowledge on sales behavior
- Monitor inventories, managing replenishment according to product requirements
- Design and implement indicators.
Business Director
Dogman of Colombia Ltda.
07.2015 - 11.2017
- Develop, control and ensure budget and sales compliance
- Develop and evaluate commercial objectives
- Creation of strategies and tactics to comply with established budgets
- Recruitment the sales team of the commercial department
- Sales management of large accounts
- Identify the indicators of the department, measurement of work plans, accompaniment and coaching with vendors
- Deliver management reports to management
- Management of public and private tenders.
Business Director
Col Comercializadora S.A.S
05.2013 - 03.2015
- Draw up sales budget
- Control budgets of expenses of the Commercial department
- Ensure compliance with the sales/spending budget
- Creation of strategies and tactics to comply with established budgets
- Recruitment of the sales team of the commercial department
- Identify and present department indicators
- Inventory management, sales above risk, accounts receivable, low profitability customers
- Control and supervise the work team
- Create and manage distribution channels by training and creating your action plans.
Business Developer
Carvajal Information
06.2006 - 01.2012
- Market research to identify trends and applications
- Generate a attractive value offer
- Strengthen the portfolio
- Adopt new technologies
- Benchmarking (competitors)
- Training or sales force in services and products
- Compliance with objectives and budgets
- Elaboration of value proposals per client
- Management of commercial indicators
- Creating strategies and tactics to meet established budgets.
Education
Master of Arts - Marketing Management
UNIVERSITY OF MEDELLIN
Medellin, Colombia 05.2010 - 05.2011
BBA - INTERNATIONAL BUSINESS
UNIVERSITY FOUNDATION MARIA CANO
Medellin, Colombia 05.1999 - 05.2004
Bachelor -
COLEGIO GIMANSIO LOS CEDROS
Medellín, ANT 01.1998 - 05.1998
English -
MANORHAVEN ELEMENTARY SCHOOL
New York, NY 01.1982 - 06.1989
Skills
Teamwork
undefinedOther Education
- Sales 2.0: “Elevate your Results with Technology, Innovation
and ChatGPT, Pontificia bolivariana University 2024 - Decision making for effective team leadership, Eafit University, 2022
- Occupational safety and health management system, National Learning SENA, 2017
- Marketing Plan, Chamber of Commerce of Medellín, 2016
- Digital Day, IAB Colombia, 2009
- Internal Trainer, Carvajal Information, 2007
- Procurement management and inventory management, Chamber of Commerce of Medellín, 2017
References
- Alexandra Perez ,Executive Coordinator - Norwest Equity Partners ,516 5929722
- Claudia Uribe ,Director @ Miami-Dade County Fair | Mental Health Therapist|Professor at UM, 786 3381500
Timeline
National Sales Coordinator -Traditional Channel
Unico Interior S.A.S
06.2018 - 10.2019
Business Director
Dogman of Colombia Ltda.
07.2015 - 11.2017
Business Director
Col Comercializadora S.A.S
05.2013 - 03.2015
Master of Arts - Marketing Management
UNIVERSITY OF MEDELLIN
05.2010 - 05.2011
Business Developer
Carvajal Information
06.2006 - 01.2012
BBA - INTERNATIONAL BUSINESS
UNIVERSITY FOUNDATION MARIA CANO
05.1999 - 05.2004
Bachelor -
COLEGIO GIMANSIO LOS CEDROS
01.1998 - 05.1998
English -
MANORHAVEN ELEMENTARY SCHOOL
01.1982 - 06.1989
National Sales Leader
C.I Creaciones Segar S.A.S- Fajas MariaE
3 2021 - 3 2024
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