Microsoft Office Suite
Marcela Ochoa
Content Strategist/ Copywriter
Summary
Highly creative, results-driven and passionate content strategist/copywriter with more than four years of experience bringing value to businesses and believing in the power of storytelling as the bridge that effectively connects brands and their audiences.
Overview
6
6
years of professional experience
2
2
Languages
Work History
Content and Social Media Analyst
Único Interior S.A.S.
08.2022 - Current
- Head of the creative copywriting process across all platforms where the brand takes presence.
- Created effective communication briefs for product launches, brand and sales strategies.
- Supported the SEO strategy by optimizing website written contents.
- Implemented engaging content strategies to help boost social media performance and brand awareness.
- Performed as community manager, fostering positive relationships between consumers and the brand.
- Collected and analyzed data build detailed social media performance reports.
Social Media Strategist and Copywriter
SMK Digital Studio
02.2021 - 08.2022
- Created and implemented digital content strategies for 7 clients in the mass consumption, education and real estate sectors.
- Supported the creation of inbound marketing strategies through the copywriting process and high-value content creation.
- Collaborated with marketing team to develop creative concepts for ad campaigns.
- Performed as a community manager and content creator for the assigned clients.
- Researched industry trends and customer preferences to boost copywriting efforts.
Communications Intern
CES Clinic
12.2019 - 06.2020
- Contributed to the creation of the communications and PR plan.
- Helped with photo and video production and performed visual and sound editing tasks.
- Monitored media coverage and produced PR impact reports.
- Provided logistical support at corporate events such as conferences and health care specialist congresses.
- Created appealing presentations for internal use.
- Managed the social media accounts.
PR and Communications Assistant
Colombian Conservative Party
01.2019 - 10.2019
- Supported the PR and communications strategy for two of the candidates for the 2019 municipal counseling elections.
- Performed as community manager and content creator.
- Supported logistics for campaign events.
- Supported communications with writing, researching and preparation of materials.
Branding Consultant and Community Manager
Freelance
01.2018 - 12.2018
- Developed branding and digital strategies for small businesses alongside a multidisciplinary team using data-driven insights and recommendations.
- Performed as community manager.
- Generated reports to support development and implementation of social media plans.
Education
Bachelor of Arts - Communications
EAFIT University
Medellín, Colombia 05.2001 -
High School Diploma -
Institución Educativa Campo Valdés
Medellín, Colombia 05.2001 -
Skills
- Copywriting
- Content Marketing
- Social Media Marketing
- Creative Writing
- Storytelling
- Content Strategy
- Community Management
- Corporate Communications
- Strategic Planning
Software
Google Workspace
Adobe Illustrator
Adobe Premiere
Capcut, Inshot and video editing apps
Timeline
Content and Social Media Analyst
Único Interior S.A.S.
08.2022 - Current
Social Media Strategist and Copywriter
SMK Digital Studio
02.2021 - 08.2022
Communications Intern
CES Clinic
12.2019 - 06.2020
PR and Communications Assistant
Colombian Conservative Party
01.2019 - 10.2019
Branding Consultant and Community Manager
Freelance
01.2018 - 12.2018
Bachelor of Arts - Communications
EAFIT University
05.2001 -
High School Diploma -
Institución Educativa Campo Valdés
05.2001 -
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