MARC GUSTAFSON
Golden
Summary
Dynamic executive leader with extensive international experience and a proven track record in driving success across management, team building, sales, and new business ventures. Expertise in spearheading product launches and acquiring new customers, with a strong focus on exceptional customer service. Renowned for developing and executing strategic growth plans that foster robust teams dedicated to surpassing expectations and enhancing productivity. A visionary leader, consistently delivering growth and profitability through strategic direction and tactical execution.
Overview
21
21
years of professional experience
Work History
National Sales Account Manager - West (Remote)
STARTER Athletics
Rye, NY
06.2025 - Current
- Spearhead national sales and account management for well known, high-growth startup - driving market penetration and cultivating strategic, long-term relationships with key national accounts. Leverage data-driven strategies and cross-functional collaboration to exceed revenue targets and establish the company as a key player within the team sports industry. Build and manage relationships with distributors, independent sales reps, and acting as the key contact to drive revenue growth by developing strategic sales plans, negotiating contracts, identifying opportunities, ensuring customer satisfaction, and coordinating with internal teams to hit national sales targets.
- Oversee and manage the western United States by growing revenue and brand awareness across multiple sales channels.
- Build and maintain strong relationships with distributors within the team dealer, retailer, and promotional product industries while training and supervising sales staff.
- Drive sales of custom team uniforms, fanwear, promotional/corporate apparel, and licensed products.
- Deliver weekly, monthly, and quarterly reporting on sales performance, pipeline activity, and account development.
- Utilize a state-of-the-art uniform builder to demonstrate customization options and streamline order execution.
- Identify and activate new opportunities in sport clubs, youth leagues, high school/collegiate programs, and corporate markets.
- Work cross functionally with product, design, and tech teams, to influence new product launches and customization capabilities.
- Stay abreast of market trends, competitor activity, and regional buying behavior to inform sales strategy.
- Support brand collaborations and licensing initiatives, helping new bring new products, ideas, and creative to life.
- On-site trade shows, demonstrations, market travel, and onboarding of new customers.
- Ensure outstanding customer service experience through quick response times, product knowledge, and end-to-end support.
Territory Sales Manager (Remote)
Under Armour
Baltimore, MD
04.2010 - 09.2023
- Created and implemented plans to ensure brands strategy and communication to all members of the sales team within the wholesale/distributor network for soft goods, hardgoods, footwear, and eyewear, categories. Assisted customers with product selection based on company and individual needs.
- Created and managed relationships with key customers in the region. Supervised a team of 150+ sales representatives and oversaw regional and local sales managers and staff. Led major product launches within all categories.
- Developed and implemented sales plans to achieve regional goals of + 20% and $6M in revenues in 6 state territory while developing new relationships and agreements.
- Collaborated with marketing teams to develop campaigns that drive more sales in the territory to sign new contracts which led to + $2M in new revenue.
- Created and developed all school and club agreements/contracts with 12 collegiate programs, over 100 high school programs and 30 clubs - soccer, volleyball, basketball, baseball, football - in territory.
- Analyzed customer feedback and market research to identify new business opportunities within the territory to increase sales.
- Assisted in product development as well as GTM strategies and evaluation within the soft goods category.
- Provided technical advice and product training to customers and staff on product features, benefits, and uses.
- Participated in trade shows, conferences, seminars, Armour Days, and other events to promote products and services.
- Collaborated with marketing teams to develop campaigns that drive more sales in the territory.
- Coached, developed, and motivated sales teams to achieve revenue goals.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Trained staff members on effective sales techniques, technical trends, and initiatives to help boost individual and group goal attainment.
- Monitored competitors' activities, pricing, and promotions in the region. Penetrated new markets by investigating competitor products, services and trends.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
Director of Business Development
Denver Athletic Supply
Englewood, CO
02.2007 - 03.2010
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit. Assessed new marketing opportunities and targeted new market segments. Sold and marketed products and services to Division 1, 2 and 3 collegiate markets as well as professional sports organizations. Managed, coordinated, interviewed, and hired staff.
- Implemented innovative business development strategies to increase customer base and expand market share which included new collegiate and professional sports accounts.
- Implemented sales lead generation for sales staff and coordinated and booked all sales meetings with vendors.
- Implemented and established strategic partnerships which led to several new high-profile accounts, with a valuation of $800K and directed acquisition of the Adidas brand as a partner.
- Increased a flat category into a 30% gain and continued to achieve monthly sales goals by + 20%.
Brand Manager
Magic 32 | Projects Distribution Group
Bristol, England
05.2005 - 08.2006
- Exclusive distributor of Ervin "Magic" Johnson's lifestyle brand: Magic 32. Provided test marketing, created consumer plans, public relations plan, press kits and launching of brand in the UK.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values of the brand which increased initial sales bookings and projections by 15% in inaugural product launch.
- Conducted research and analysis to determine brand positioning and messaging.
- Interviewed and hired a public relations firm to create customized PR campaign for the UK launch of the brand which increased initial sales bookings and projections by 15% in inaugural product launch.
- Built exchange rate, duty, customs, and pricing model, for entire product line.
- Created and researched an international database of 500+ contacts for product sales, placement and marketing purposes.
Education
Bachelor of Arts - Advertising, Minor in Sociology
University of Northern Colorado
Greeley, COSkills
- Partnership Development Territory Growth New Account Development Contract Negotiation Sales Presentations Market and Competitive Analysis Strategic Planning Forecasting and Planning Account Servicing Business Development Consultative and Relationship Selling Business Management Territory and Account Management Product Demonstration Business Growth and Retention Team Building New Product Launches Sales Strategy Development Branding MS Office Proficient Sourcing GTM Solutions
Websites
HONORS and COMMUNITY ACTIVITIES
Received company "Game Ball" recognized as top Territory Manager Currently volunteering for A Precious Child & Hope Connection and Community charities
Timeline
National Sales Account Manager - West (Remote)
STARTER Athletics
06.2025 - Current
Territory Sales Manager (Remote)
Under Armour
04.2010 - 09.2023
Director of Business Development
Denver Athletic Supply
02.2007 - 03.2010
Brand Manager
Magic 32 | Projects Distribution Group
05.2005 - 08.2006
Bachelor of Arts - Advertising, Minor in Sociology
University of Northern Colorado