MANUELA CATAÑO GIL
COR
Summary
International business professional with experience in key account and sales teams management. Oriented to generate sales of B2B services and mass consumption products in national and international accounts, creating commercial strategies tailored to the needs of each client. Recognized for consistent performance and achieving targets Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
7
7
years of professional experience
Work History
KEY ACCOUNT MANAGER/ SALES MANAGER
NETEC-GLOBAL KNOWLEDGE
09.2018 - Current
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Mentored junior members of the team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
- Lead the commercial expansion in the territory of Central America, managing to position the company as a training leader in the market
- Strengthened client relationships through regular communication and effective problemsolving.
- Built and maintained strong client relationships to drive business growth.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Named as one of the top 5 key account managers in LATAM within the six subsidiaries, generating 40% of LATAM's total operating profit in 2020
SALES EXECUTIVE
TWO OF YOU
09.2017 - 04.2018
- Managed a team of three salespeople for two stores, overseeing their sales results and customer service
- Created and managed the database of existing and potential customers, detecting new market and industry opportunities
- Increased sales by 50% of the city's top two enterprise customers.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
INTERNSHIP
COLCAFÉS.A
01.2017 - 09.2017
- Selected among more than 30 candidates to be one of the two interns who supported the marketing and trade processes of the international management
- Supported the international negotiation team in the analysis of sales and inventories of key accounts in Europe, Asia, South America and the Caribbean.
Education
IMBA: Master of Science in International Business Administration -
Miami City University
01.2025
Postgraduate Marketing Degree -
EAFIT University
12.2020
International Business Degree -
EAFIT University
12.2017
Skills
- Client Relationship Building
- Business Development
- Key Account Management
- Data-driven decision-making
- Relationship selling
- Sales Lifecycle Management
- Client Needs Assessment
- Account development
- Consultative Selling
- Account Retention
- Territory Management
Accomplishments
- Management of a portfolio of +35 high-level clients in Medellín and Central America, offering customized solutions
- Market share- Key accounts
- Sales growth within the region's main accounts
Languages
Spanish
Native language
English
Advanced
C1
Italian
Upper intermediate
B2
Timeline
KEY ACCOUNT MANAGER/ SALES MANAGER
NETEC-GLOBAL KNOWLEDGE
09.2018 - Current
SALES EXECUTIVE
TWO OF YOU
09.2017 - 04.2018
INTERNSHIP
COLCAFÉS.A
01.2017 - 09.2017
IMBA: Master of Science in International Business Administration -
Miami City University
Postgraduate Marketing Degree -
EAFIT University
International Business Degree -
EAFIT University