Manuel Saravia
Vancouver,BC
Summary
Results-driven Senior Digital Marketing Professional with over 10 years of experience in strategic digital marketing, including online advertising, social media, email marketing, and web analytics. Successfully increased website traffic, conversions, and revenue through targeted campaigns. Project management skills, adept at working independently or as part of a team to meet tight deadlines. Proficient in graphic design and digital marketing tools such as Facebook Business Manager, Salesforce Marketing Cloud, and email platforms. Skilled in HTML and CSS for email and web development. Committed to staying up-to-date with industry trends and implementing best practices for optimal results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Digital Communications Professional
Enel
08.2020 - Current
- Planned and executed digital campaigns and marketing communications strategies for B2C and B2G business units, overseeing budgets exceeding USD $50K.
- Led website maintenance and monitored SEO, metrics performance, published editorial content and resolved Adobe Experience Manager CMS malfunctions.
- Enforced brand guidelines and visual language consistency across all communication channels, including graphics and online content.
- Evaluated social media campaign effectiveness and provided recommendations for optimization, while implementing Marketing Cloud and email campaigns.
- Collaborated with cross-functional teams to ensure seamless and impactful digital amplification campaigns.
- Leveraged marketing tools such as Marketing Cloud for mass email distribution, Adobe Creative Suite, Adobe Analytics and Google Analytics.
Marketing Coordinator
Casaideas
02.2020 - 08.2020
- Created and curated daily content for social media platforms, including Facebook and Instagram, effectively enhancing corporate visibility and brand presence.
- Designed and managed Facebook and Instagram ad campaigns, increasing daily revenue to $15K during the pandemic.
- Developed and implemented highly effective digital marketing plans and strategies, contributing to the attainment of company goals.
- Monitored and analyzed marketing campaign performance, generating comprehensive reports to inform future decision-making.
Digital Marketing Consultant
B-Kids S.A.
02.2019 - 03.2020
- Delivered weekly updates to clients on digital marketing campaigns, engaging in strategic discussions and recommending improvements.
- Conducted in-depth analysis of competitor pages to identify keyword opportunities, resulting in an 91% improvement in selected keyword positions.
- Overhauled client planning by implementing targeted digital web and social marketing strategies, leading to a significant increase in website traffic, conversions, and revenue.
- Provided comprehensive training sessions to clients' internal teams, equipping them with digital marketing and CRM best practices for continued success.
Digital Marketing Specialist
Porvenir
10.2017 - 01.2019
- Developed and executed social media content strategies, effectively engaging target audiences and expanding reach through strategic ad placements.
- Mentored and trained teams in analyzing key performance indicators (KPIs) and evaluating performance using advanced social media statistical tools.
- Generated comprehensive reports on digital marketing efforts, utilizing analytics tools to track and measure success for management purposes.
- Oversaw a substantial digital marketing budget of USD 300k, resulting in collections exceeding USD 600k.
- Additionally, achieved an average of 50,000 video views, 1,100,000 branding video views, 4,000 app downloads, and +50 leads.
- Successfully managed end-to-end digital projects, from conception to implementation and ongoing monitoring.
Digital Account Executive
Avaya Inc
08.2016 - 09.2017
- Led digital advertising projects across APAC and EMEA, driving revenue growth and market expansion.
Streamlined client communication strategies, increasing project efficiency and reducing turnaround time by 20%. - Planned and prepared digital marketing material to increase sales of products and services.
- Developed campaigns, led design and tracked results.
Digital Designer
Avaya Inc
09.2013 - 08.2016
- Aligned designs with brand image while meeting usability and website standards.
- Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.
- Developed original and creative design for print materials, brochures, banners, and digital media.
Education
Master of Arts - Digital Marketing and E-Commerce
EAE Business School
BARCELONA, SPAIN05.2017
Bachelor of Arts - Industrial Design
Universidad Javeriana
BOGOTÁ, COLOMBIA12.2009
Skills
- Digital Marketing Campaigns
- Social Media Marketing
- Social Media Management
- Microsoft Office
- HTML/CSS
- Graphic and web design
- Adobe Analytics
- Adobe Creative Suite / Canva
- Meta Business Suite
- Salesforce Marketing Cloud
- Fast learning
- Critical Thinking
- Self-Motivated
- Flexible and Adaptable
- Honesty
- Respect
- Integrity
- Discipline
- Problem-solving
- Teamwork and collaboration
Certification
- Meta Certified Digital Marketing Associate, Meta, 09/23, https://www.credly.com/badges/d2229fe6-7871-4211-ab15-b0d86c8d234b/
- Google Data Analytics Certificate, Coursera, 07/23, https://www.credly.com/badges/63d955d1-62f3-4ab6-94f4-c2254a30b4fe
Languages
Spanish
Native language
Timeline
Senior Digital Communications Professional
Enel
08.2020 - Current
Marketing Coordinator
Casaideas
02.2020 - 08.2020
Digital Marketing Consultant
B-Kids S.A.
02.2019 - 03.2020
Digital Marketing Specialist
Porvenir
10.2017 - 01.2019
Digital Account Executive
Avaya Inc
08.2016 - 09.2017
Digital Designer
Avaya Inc
09.2013 - 08.2016
Bachelor of Arts - Industrial Design
Universidad Javeriana
- Meta Certified Digital Marketing Associate, Meta, 09/23, https://www.credly.com/badges/d2229fe6-7871-4211-ab15-b0d86c8d234b/
- Google Data Analytics Certificate, Coursera, 07/23, https://www.credly.com/badges/63d955d1-62f3-4ab6-94f4-c2254a30b4fe
Master of Arts - Digital Marketing and E-Commerce
EAE Business School
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