MAIRA GALVIS YOLI
MARKETING AND ADVERTISING
Bogotá,D.C
Summary
Marketing and advertising graduate with more than 3 years of experience in growing brand awareness and strategic communication. Passionate about creating relationships and emotional bonds between brands and their audiences. I work closely with the marketing team to create concepts that enable brand positioning.
Overview
2
2
Languages
4
4
Certifications
5
5
years of post-secondary education
4
4
years of professional experience
Work History
Community Manager
Libertex
Remote, Bogota
11.2020 - Current
- Planned and executed content for and grew fan community on Instagram, Facebook, Telegram, YouTube, twitter, without neglecting brand engagement.
- Met with the sales and marketing team to gather information and develop the communication strategy to convey the brand values through social media.
- Resolved the community's doubts and questions.
- Work as a team with designers to develop the content of the different pieces to disseminate on social networks.
- Made the calendar of publications for each social media channel.
- Prepared monthly reports with data and statistics of growth and engagement of each social network.
- Feedback to the marketing team on what worked and what didn't in order to make adjustments to the brand awareness strategy.
Marketing Coordinator- Maternity Leave Replacement
DMT
Colombia, Medellín
06.2020 - 08.2020
- Diversified and enhanced website pages and social media platforms to boost reach.
- Developed corporate communications strategies, programs and projects.
- Planned and developed promotional activities to increase sales.
- Worked together with the public relations agency to develop communications that will increase brand recognition.
- Development of the new website for the brand. Created the Ecommerce section
- Worked with the advertising agency on the communication concept and the different advertising pieces for digital channels and mass media.
Marketing and Communications Assistant
Turismo Abordo
Remoto, Medellin
01.2016 - 09.2019
- Developed campaigns and specific marketing strategies for clients.
Wrote engaging and successful marketing, advertising and website copy. - Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Identified appropriate marketing channels and target customers for campaigns.
- Coordinated with social media, public relations and other teams to execute
- Optimized advertising efforts by developing content for media relations, corporate communications and sales materials
Education
BBA - Marketing And Advertising
POLITECNICO GRANCOLOMBIANO
BOGOTA 01.2005 - 03.2010
Skills
Marketing and advertising
Event execution
PR strategy development
Social media marketing
Branding
Communications management
Digital marketing
Campaign management
Certification
Digital Marketing Course
Timeline
Digital Marketing Course
01-2021
Community Manager
Libertex
11.2020 - Current
Marketing Coordinator- Maternity Leave Replacement
DMT
06.2020 - 08.2020
Content Marketing Course
02-2019
SEO Course
08-2018
Community Manager
05-2018
Marketing and Communications Assistant
Turismo Abordo
01.2016 - 09.2019
BBA - Marketing And Advertising
POLITECNICO GRANCOLOMBIANO
01.2005 - 03.2010