Mackenzie Gill
Thornton
Summary
Dynamic marketing professional with extensive experience at Uzin Utz North America, excelling in brand engagement and campaign management. Proven expertise in analytics reporting and social media management, driving lead generation and enhancing brand visibility. Adept at collaborating with creative teams, demonstrating strong leadership and strategic planning skills.
Overview
11
11
years of professional experience
Work History
Marketing & Digitial Communications Specialist
Uzin Utz North America
06.2025 - Current
- Tracked key performance indicators to measure success of campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Manager
Uzin Utz North America
03.2024 - 06.2025
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, brand awareness and promotions.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Improved website visibility through development and implementation of SEO strategies.
Marketing Specialist
Uzin Utz North America
03.2023 - 03.2024
Marketing Coordinator
Uzin Utz North America
07.2021 - 03.2023
Training & Marketing Materials Coordinator
Uzin Utz North America
01.2020 - 06.2021
Team Assistant
Uzin Utz North America
03.2018 - 01.2020
Assistant Manager
O’Reilly Auto Parts
02.2017 - 03.2018
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Established team priorities, maintained schedules and monitored performance.
Sales Associate
O’Reilly Auto Parts
02.2015 - 02.2017
Skills
- Advertising and Marketing
- Analytics reporting
- Social media management
- Adobe Software (inDesign, Photoshop)
- Microsoft Office
- Budget administration
Timeline
Marketing & Digitial Communications Specialist
Uzin Utz North America
06.2025 - Current
Marketing Manager
Uzin Utz North America
03.2024 - 06.2025
Marketing Specialist
Uzin Utz North America
03.2023 - 03.2024
Marketing Coordinator
Uzin Utz North America
07.2021 - 03.2023
Training & Marketing Materials Coordinator
Uzin Utz North America
01.2020 - 06.2021
Team Assistant
Uzin Utz North America
03.2018 - 01.2020
Assistant Manager
O’Reilly Auto Parts
02.2017 - 03.2018
Sales Associate
O’Reilly Auto Parts
02.2015 - 02.2017
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