Ma Camila Gonzalez Vargas

• Review of planning flows sent to identify opportunities and conduct thorough analysis, continuously refining strategies to maximise campaign efficiency.
• Analyse data, hypothesise and execute tests and BLS to continually improve campaign performance and learning agenda.
• Develops a close working relationship with Paid partners to keep up with the new formats and the opportunities.
• Coaches junior executives, supervising their projects and day to day activities.
• Adaptable and proficient in learning new concepts quickly and efficiently.

• Led teams to drive results and meet production, quality and safety goals
• Produced detailed and relevant reports for use in making business decisions.
• Monitored key performance indicators and built processes to support partner performance and growth.
• Restructured procedures through coordination with compliance director to create and execute projects.
• Led quarterly performance reviews, setting attainable goals based on individual strengths and business needs.
• Leveraged analytical tools to provide insight and enhance performance.

• Implementation, optimization and monitoring social, SEM, programmatic campaigns.
• Monitored performance metrics consistently and implemented corrective actions when needed, contributing to continuous improvement initiatives.

Implementation, optimization and monitoring digital campaigns.

Implementation, optimization and monitoring digital campaigns.