Luiz Ferreira
Colorado Springs,CO
Summary
Certified personal trainer and Nutrition Director with 12+ years of experience in strength training, nutrition coaching, and client transformation. Proven leadership as a former 1st Lieutenant in the Brazilian military (CPOR-SP) and as Travel Director of Cia Lazer, managing large-scale international operations. Passionate about empowering individuals through fitness, strategic leadership, and evidence-based wellness.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Nutrition Lead / Certified Personal Trainer
Life Time Healthy Way of Life
02.2025 - Current
- Lead supplement sales efforts across all departments
- Increase Supplement Company Sales over year by 17% (5% Monthly Goal)
- Provide personalized nutrition consultations and one-on-one coaching
- Educate clients and staff on evidence-based nutrition practices
- Deliver engaging and effective personal training sessions
- Achieve consistent sales growth through strategic client engagement
- Collaborate with internal departments to drive performance
- Successfully sold personal training packages totaling $8.000,00 in sales per month.
Personal Trainer Director
Villa Sport Athletic Club
05.2023 - 01.2025
- Managed a team of 16 personal trainers to exceed sales and service targets
- Oversaw gym floor operations, including equipment purchasing and maintenance
- Drove monthly and annual revenue through team performance and client satisfaction
- Implemented high standards of cleanliness, service, and member experience
Travel Director
Cia Lazer – Brazil
01.2015 - 01.2020
- Managed end-to-end logistics for over 3,000 students annually across 9 major travel groups
- Led a cross-functional team of 75+ staff including sales reps, travel guides, nurses, counselors, and operations managers
- Oversaw all aspects of business operations: trip planning, budgeting, sales, staffing, vendor partnerships, and customer service
- Built and sustained partnerships with U.S. and Brazilian travel service providers (e.g., Disney, Universal Studios, hotels)
- Directed marketing strategy, customer onboarding, and full execution of large-scale travel programs
- Scaled business operations while maintaining high safety and satisfaction standards
Education
Bachelor of Science - Exercise Physiology
Presentation College
Aberdeen, SD06-2022
Army Science -
CPOR-SP
Sao Paulo12-2017
Skills
- Personal Training & Nutrition Coaching
- Supplement Sales Strategy
- Leadership & Team Development
- Business & Project Management
- Bilingual Client Relations (EN/PT/ES)
- Sales & Revenue Growth
- International Logistics Coordination
- Strategic Planning & Execution
Certification
- NASM Certified Nutrition Coach
- ISSA Certified Personal Trainer
- CPOR-SP – First Lieutenant (Brazilian Military Officer Training)
- CPT - Certified Personal Trainer
Languages
Portuguese
Native or Bilingual
Spanish
Full Professional
Timeline
Nutrition Lead / Certified Personal Trainer
Life Time Healthy Way of Life
02.2025 - Current
Personal Trainer Director
Villa Sport Athletic Club
05.2023 - 01.2025
Travel Director
Cia Lazer – Brazil
01.2015 - 01.2020
Bachelor of Science - Exercise Physiology
Presentation College
Army Science -
CPOR-SP
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