LUIS MIGUEL GUERRERO QUIROZ
Pharmaceutical Chemist
Bogota
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
New Business Development, Competitive Analysis, Marketing and Sales, Pricing, Costing and Budgeting, Forecasting, Sales Pipeline Management, Leads Management, Consultative Sales of Solutions
Overview
18
18
years of professional experience
14
14
years of post-secondary education
2
2
Languages
Work History
Brand Manager FOSS, Lauda
Purificación y Análisis de Fluidos SAS
01.2017 - Current
- Lead the brands under my responsibility in order to achieve the budget goals of each of them, designing the marketing and sales plan, market research, competition analysis, lead management and pipeline, Stock control, account management keys, forecasting
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Organized and delivered training sessions for new product content and technological advancements.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Devised content strategy to effectively engage target audiences.
- Wrote and distributed press releases to increase brand visibility.
Business Unit Manager Analytical Solutions
Purificación y Análisis de Fluidos SAS
01.2014 - 12.2016
- Planning and development of the sales team, commercial direction of the FOSS brand business line, measurement of commercial performance, development of sales strategies, forecasting, key account management, inventory management and stock control
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Developed strong team dynamics through regular communication, resulting in improved performance.
- Enhanced employee skills with targeted training programs, contributing to a high-performing workforce.
- Identified growth opportunities by staying current on industry trends and competitive landscape insights.
- Negotiated contracts with vendors for cost-effective procurement of goods and services.
- Managed budgets and resources effectively to achieve financial goals and maximize profitability.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Defined clear targets and objectives and communicated to other team members.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Sales representative
Purificación y Análisis de Fluidos SAS
12.2006 - 12.2013
- Sell the company's products, analysis solutions and services through understanding the client's business and its value chain
- Conduct professional presentations to different types of audiences from corporate level to laboratory personnel
- Expanded customer base through cold calling, networking, and relationship building.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Built relationships with customers and community to promote long term business growth.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Education
No Degree - Feed Production
Wageningen University & Research
Wageningen 05.2001 - 01.2015
Bachelor of Science - Pharmacy
Universidad Nacional De Colombia
Bogotá, Colombia 05.2001 - 01.2002
Skills
Brand strategy
Leadership Style
Teams first, fanatical of numbers and statistics as management tools. Management by objectives as a basic pillar to focus on results in such a way that activities improve their effectiveness.
Contact Data
+57 3005173196, Lmguerreroqf73@hotmail.com, Calle 97 70-89 T2 apto 1103, Bogota, Colombia
Values And Motivators
- Passionate about life
- Ethics
- Discipline and perseverance
- High level of Commitment
- The family my engine
- Sport as a healthy lifestyle
Timeline
Brand Manager FOSS, Lauda
Purificación y Análisis de Fluidos SAS
01.2017 - Current
Business Unit Manager Analytical Solutions
Purificación y Análisis de Fluidos SAS
01.2014 - 12.2016
Sales representative
Purificación y Análisis de Fluidos SAS
12.2006 - 12.2013
No Degree - Feed Production
Wageningen University & Research
05.2001 - 01.2015
Bachelor of Science - Pharmacy
Universidad Nacional De Colombia
05.2001 - 01.2002
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