Luis Daniel Peña Romero
Internationalist
Bogotá,DC
Summary
Internationalist from the Pontifical Xavierian University. Proven experience at a FMCG company with roles ranging from Government Affairs to Marketing & Sales. Flexible to work in different environments for diverse business units while learning and sharing previous experience. Special interest in fields of government affairs, marketing and data analysis. Trilingual professional, team-worker, collaborative and fast learner
Overview
3
3
Languages
6
6
years of post-secondary education
2
2
years of professional experience
Work History
Trade Marketing Representative
British American Tobacco
BOGOTA
05.2020 - Current
- Devised product pricing strategies and trade marketing investments to support growth.
- Translated brand marketing plans into customer marketing actions through client management and engagement.
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
- Managed biggest retail-clients in the city for the construction of the newest company brand "Vype".
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
Anti-Illicit Trade Analyst
British American Tobacco
BOGOTA, BOGOTA
09.2019 - 05.2020
- Created databases for daily, weekly and monthly reporting on cigarette smuggling.
- Developed and insight model with cross-information from internal and external data sources to determine the most affected zones by the illicit market
- Engagement with different stakeholders to track the development of the strategy to tackle the illicit marke
- Created plans and communicated deadlines to ensure projects were completed on time.
Education
Bachelor of Science - International Relations And Affairs
Pontificia Universidad Javeriana
Bogotá 01.2014 - 09.2019
No Degree - Études De Langue Française
Univeristé De Perpignan Via Domitia
Perpignan, France. 07.2015 - 12.2015
Skills
Strategic Planning
undefinedTimeline
Trade Marketing Representative
British American Tobacco
05.2020 - Current
Anti-Illicit Trade Analyst
British American Tobacco
09.2019 - 05.2020
No Degree - Études De Langue Française
Univeristé De Perpignan Via Domitia
07.2015 - 12.2015
Bachelor of Science - International Relations And Affairs
Pontificia Universidad Javeriana
01.2014 - 09.2019
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