Luisa Fernanda Marciales Candia
Resumen profesional
Business Administrator with over 3 years of experience working in media agencies within the advertising field.
Experienced in developing integrated strategies, media buying and ordering, campaign tracking and optimization, use
of analytical tools for media performance monitoring, creation of flows, billing follow-up, and overall campaign
management across ATL and Digital media.
Datos destacados
6
6
years of professional experience
8083
8083
years of post-secondary education
Experiencia
BUYER
PHD Colombia
Bogota
2022.07 - 2025.12
- Prepared media quotations and planned ATL and Digital campaigns.
- Conducted pre- and post-buy analysis for Radio, National TV, OOH and other media.
- Built material plans and managed media orders with suppliers.
- Developed post-buy reports and campaign performance analysis.
- Managed billing follow-up, monthly closures and media investment tracking.
- Ensured continuous campaign optimization across all media channels.
PLANNER ECOMMERCE (Licencia de paternidad)
Diageo
2025.03 - 2025.04
- - Supported digital campaign brief development aligned with marketing objectives.
- Supervised campaign workflows and ensured on-time delivery.
- Monitored and optimized digital campaign performance.
BUYER
Havas Media Group
2021.06 - 2022.07
- - Assisted in media quotations for traditional and digital advertising formats.
- Managed campaign ordering and registration in media systems.
- Monitored campaigns to ensure KPI fulfillment and optimization.
- Supported campaign closing and reporting processes.
INTERN DIGITAL
Havas Media Group
2020.06 - 2021.06
- Gained experience in digital media buying and campaign execution.
- Created and monitored digital campaigns to improve performance.
- Learned real-time campaign tracking and digital marketing terminology.
EDUCATION
Formación
Diplomado - Marketing Digital
University El Bosque
Business Administration - Administration
Universidad Militar Nueva Granada
Técnico - Asistencia Administrativa
SENA
Bachiller Técnico - Asistencia Administrativa
Colegio Nuestra Señora de Fátima
Enfatiza tus habilidades clave
- ATL Marketing Strategies
- Integrated Campaign Planning
- Media Buying Tools
- Client Communication
- Teamwork
- Microsoft Office, Analytical Media Tools (IBOPE, TOM, , MICRO, EasyChecking)
Sitios web, porfolio, etc.
LANGUAGES
Inglés
Intermedio
B1
Español
Nativo
C2
REFERENCES
- Laura Rincon, PHD Colombia, 310-280-0824
- Nicole Laverde, PHD Colombia, 300-791-4831
Cronología
PLANNER ECOMMERCE (Licencia de paternidad)
Diageo
2025.03 - 2025.04
BUYER
PHD Colombia
2022.07 - 2025.12
BUYER
Havas Media Group
2021.06 - 2022.07
INTERN DIGITAL
Havas Media Group
2020.06 - 2021.06
Diplomado - Marketing Digital
University El Bosque
Business Administration - Administration
Universidad Militar Nueva Granada
Técnico - Asistencia Administrativa
SENA
Bachiller Técnico - Asistencia Administrativa
Colegio Nuestra Señora de Fátima