Luis Cabezas
Marketing & Advertising
Bogotá
Summary
Professional with experience in AD agency and private corps. I've been working like a copy, designer and managing an incredible team in the marketing area of a a retail company, there we created all the internal and external client communications. I managed the annual budget and new stores assembly visual elements.
My last experience was like a Copy Sr in a Startup there i participated in the co creation of the advertising concepts and has been doing the copy for different media. I worked whit Brazil and Mexico doing all the campaigns implementation in line of the QR guidelines.
I'm passioned to innovate based on technology in order to improve workflows and create new experiences to generate impact focused on the client.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
COPY Sr
TUL Startup
2022.06 - 2023.01
- Made main campaign concepts
- Did the landing campaign pieces ( e-mail + Inapp + SMS + Push Notifications + Post + Ads and others)
- Worked in simultaneous campaigns with internal and external clients
- Created and check the copy for blogs and Slack comms for internal communications, merchandise and more
- Gived feedbacks to the design team having the communication goals on mind
- Maked the proposal and strategy keynotes for the internal clients
- Worked with collaborative software like Jira, Google Meet, Google workspaces and more.
- Prepared variety of different written communications, reports and documents.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
HEAD OF DESIGN
ALKOSTO, KTRONIX
2012.04 - 2022.03
- Manage the store comms (32 stores)
- Proposed the elements for store comms in all the country
- Coordinated the POP material providers
- Anual budget management
- Proposed, presented and applied the monthly campaign working with different sales categories (Electronics, Groceries, car accessories and Home Appliances)
- Accelerated team efficiency by improving processes and workflows within teams, design team as whole and cross-functional teams.
- Managed and inspired team with design direction, pushing quality of design work and helping drive impact through teams.
- Anticipated design issues and proved to be proactive in developing effective solutions.
GRAPHIC CREATIVE FREELANCE
YUJU PUBLICIDAD
2011.03 - 2012.03
- Did the concept and client presentations to participate in tenders
- Created Copy for different media
- Made the agency brand image
- Designed different communications media kit.
Education
Profesional Publicidad y Mercadeo - Advertising
Politécnico Grancolombiano
2006.01 - 2010.01
Seminario Ideas Sin Formato - Advertising
Underground Escuela De Creativos
2009.08 - 2009.08
English B2 - English
Berlitz
2018.01 - 2018.08
Digital Transformation And It Appliances - Technology Education
MIT
2021.02 - 2021.06
Web Dev - Web Development
CoderHouse
2022.02 - 2022.07
Front End Career - Web Development
Coder House
2022.08 - Current
Skills
Providers Management
Budget Management
Marketing Digital
BTL Assembly Campaigns
Illustrator/Photoshop
Office 365 / Google Suite
Jira
HTML/CSS
Timeline
Front End Career - Web Development
Coder House
2022.08 - Current
COPY Sr
TUL Startup
2022.06 - 2023.01
Web Dev - Web Development
CoderHouse
2022.02 - 2022.07
Digital Transformation And It Appliances - Technology Education
MIT
2021.02 - 2021.06
English B2 - English
Berlitz
2018.01 - 2018.08
HEAD OF DESIGN
ALKOSTO, KTRONIX
2012.04 - 2022.03
GRAPHIC CREATIVE FREELANCE
YUJU PUBLICIDAD
2011.03 - 2012.03
Seminario Ideas Sin Formato - Advertising
Underground Escuela De Creativos
2009.08 - 2009.08
Profesional Publicidad y Mercadeo - Advertising
Politécnico Grancolombiano
2006.01 - 2010.01