LUIS ALFONSO GOMEZ DIAZ
Cali
Summary
Expert in commercial management and leadership of high-end mechanical solutions (HVAC) across Latin America, with over 20 years of experience. I have consistently driven the development of strong client relationships, fostered cross-departmental collaboration to ensure the delivery of top-tier products and services, and overseen the performance of high-performing sales teams.
Throughout my career, I have maintained a client-centric approach, backed by extensive professional experience and deep sector knowledge in HVAC. I am equally adept at working independently and in team settings, adapting to the dynamic needs of the business environment. Known for my versatility, I excel in managing multiple tasks simultaneously in fast-paced, collaborative workplaces that value commitment.
With a proven track record of dynamism, proactivity, and enthusiasm, coupled with strong digital expertise, I am equipped to tackle challenges and drive success in this competitive industry.
Overview
19
19
years of professional experience
Work History
Commercial Developer for Mechanical Solutions and Refrigeration in the Caribbean Islands & Mexico
SAEG Engineering Group by Daikin
03.2024 - Current
- Develop and manage high-level HVAC projects with the HoReCa network across the Caribbean islands
- Expand the network of key accounts in Central America and Mexico
- Drive commercial and industrial refrigeration solutions in Mexico with key clients and contractors
- Enhance retrofit solutions for chilled water systems across the region, focusing on energy efficiency and modernization of existing infrastructure
- Foster commercial synergies with strategic partners in the region, encouraging collaborations that generate mutual value and market expansion
- Stimulate interest in control and automation solutions among end-users in the Caribbean, highlighting the benefits of efficiency, sustainability, and operational optimization
- Optimize existing mechanical ventilation solutions for both supply and exhaust systems, focusing on improving operational efficiency and air quality in industrial and commercial environments
- Spearhead the commercial development of fire suppression solutions for large spaces such as supermarkets, hotels, and design projects, emphasizing effectiveness and regulatory compliance
- Promote commercial and industrial refrigeration solutions in the region utilizing advanced technologies and natural refrigerants like CO2 and propane, with a focus on energy efficiency and environmental impact reduction
- Countries visited during this role: Trinidad and Tobago, Jamaica, Aruba, Bonaire, Curaçao, Grenada, Mexico, Costa Rica
- E-commerce development
- Participation in HVAC trade shows (regional, national, international)
LATAM General Manager
SEELEY INTERNATIONAL
11.2016 - 02.2024
- Managed the distribution network across Latin America, ensuring efficient coverage and maximizing commercial reach
- Led the positioning and launch of indirect evaporative cooling technology in LATAM, emphasizing its energy efficiency and sustainability benefits
- Expanded the distribution network for direct and indirect evaporative cooling technologies across LATAM with a strategic focus on market growth
- Oversaw the development of the fiscal budget, financial forecasts, and strategic plan for LATAM, aligning with commercial objectives
- Collaborated with engineers, contractors, and end-users to develop product specifications tailored to the Latin American market
- Extensive commercial management experience in LATAM, including Mexico, Guatemala, Honduras, El Salvador, Costa Rica, Panama, Nicaragua, Ecuador, Peru, Chile, Argentina, and Brazil
- Implemented e-commerce strategies to expand business opportunities within the sector
- Actively participated in HVAC trade shows at regional, national, and international levels to position innovative technologies and strengthen commercial partnerships
Commercial Manager for the Western Region of Colombia – Confortfresh Industrial
REFRINORTE
06.2014 - 06.2016
- Introduced the brand and products into the Colombian market, achieving rapid acceptance and positioning
- Established trust and credibility for the brand among engineering firms in the HVAC sector through solid relationships and successful projects
- Provided energy-efficient solutions to the market by applying advanced technologies to optimize system performance
- Participated in HVAC trade shows at regional, national, and international levels to increase brand visibility and recognition
- Developed e-commerce strategies to expand the product offering and improve access to innovative solutions
- Offered energy-efficient air conditioning projects for industrial applications, improving operational efficiency for companies
- Achieved significant results in the Colombian market, leading large projects with high-profile national and multinational companies
Commercial Director
REFRIPARTES Y MOTORES
10.2012 - 06.2014
- Advised clients on acquiring spare parts and equipment for HVAC, industrial, and commercial refrigeration, ensuring efficient and tailored solutions
- Generated business opportunities with residential construction companies nationwide by providing comprehensive air conditioning solutions
- Participated in HVAC trade shows at regional and national levels to enhance the company’s visibility and expand its commercial network
- Developed a project department that stimulated business growth by creating networks across industrial, commercial, and residential sectors, resulting in significant sales and contact growth
Commercial Director for Colombia
LYA ELECTRONIC
02.2009 - 12.2010
- Introduced and expanded the brand nationally
- Managed e-commerce initiatives
- Negotiated with companies to develop electrical and electronic engineering solutions using LED technology
- Raised brand awareness among engineering, construction, and lighting companies in Colombia
Commercial Advisor
COLD LINE
02.2010 - 07.2010
- Advised clients on purchasing commercial refrigeration equipment
- Implemented e-commerce strategies
- Expanded the industrial refrigeration brand to ice cream producers, bottling companies, ice makers, etc
- Improved customer relations by enhancing equipment delivery times and warranties
- Expanded the sales channel to institutional and industrial clients
Commercial Director
C.I. INVEFRIO LTDA.
08.2007 - 12.2008
- Advised clients on purchasing milk cooling tanks
- Managed customer service at the point of sale
- Developed e-commerce strategies
- Established commercial agreements with dairy farmers in Antioquia
- Diversified the company’s service portfolio to attract new clients
- During my tenure, sales increased by 80%
Commercial Advisor
CASTELL REFRIGERATION
07.2005 - 10.2006
- Advised clients on purchasing commercial refrigeration equipment
- Utilized telemarketing and e-commerce strategies
- Represented the company at national events and trade shows
- National traveling sales agent
- During my tenure, we significantly increased company revenue and secured high-profile institutional sales
Education
Bioengineering -
Universidad Santiago de Cali
Business Administration -
Universidad San Martín Cali
MBA – Executive Master in International Business -
Instituto Europeo de Postgrado
Skills
- Product Development
- Technical Writing
- Strategic Planning
- Sales management
- Business Administration
- Marketing
- Negotiation
- Product Management
- Business Development
- Business Planning
- Lead Generation
- Relationship Building
- MS Office
- Negotiation and Conflict Resolution
- Active Listening
- Interpersonal Relations
- Customer Relations
- Professionalism
- Analytical Thinking
- Reliability
- Adaptability
- Self Motivation
References
- Matthew Sculley, Principal, Thermair Systems, +1 602 300 9924, Phoenix, USA
- Michael Kozuch, VP, Seeley International, +1 602 300 9926
Languages
Spanish
Native language
English
Upper intermediate
B2
Timeline
Commercial Developer for Mechanical Solutions and Refrigeration in the Caribbean Islands & Mexico
SAEG Engineering Group by Daikin
03.2024 - Current
LATAM General Manager
SEELEY INTERNATIONAL
11.2016 - 02.2024
Commercial Manager for the Western Region of Colombia – Confortfresh Industrial
REFRINORTE
06.2014 - 06.2016
Commercial Director
REFRIPARTES Y MOTORES
10.2012 - 06.2014
Commercial Advisor
COLD LINE
02.2010 - 07.2010
Commercial Director for Colombia
LYA ELECTRONIC
02.2009 - 12.2010
Commercial Director
C.I. INVEFRIO LTDA.
08.2007 - 12.2008
Commercial Advisor
CASTELL REFRIGERATION
07.2005 - 10.2006
Business Administration -
Universidad San Martín Cali
MBA – Executive Master in International Business -
Instituto Europeo de Postgrado
Bioengineering -
Universidad Santiago de Cali
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