Lorena Gómez Castaño
Medellín
Summary
Experienced International Negotiator with expertise in client relationship management, competitive research, and market studies. Provides valuable insights for strategic decision-making. Passionate about the fashion industry and committed to finding and promoting sustainable solutions. Demonstrates strong communication skills, openness to new ideas, and exceptional analytical and organizational abilities. Fluent in English at a C1 level.
Overview
8
8
years of professional experience
Work History
Market Research Executive
Arclad S.A
01.2020 - 12.2023
- Generated analytical insights enabling strategic adjustments in business operations during competitive challenges.
- Performed in-depth analysis of trading data to enhance pricing, volume strategies, and product portfolio decisions.
- Facilitated informed business strategies through detailed market research via diagnostics tools.
- Ensured the achievement of a competitive regional Market Share by compiling quarterly market participation reports.
- Enhanced promotional efforts by creating catalogs and proposals for sustainability initiatives.
- Conducted groundwork assessment for identifying emerging market opportunities.
National Sales Assistant
Arclad S.A
02.2017 - 01.2020
- Managed customer inquiries for material orders, contributing to efficient budget execution and inventory control.
- Facilitated order and delivery flow by liaising with clients and various departments to avoid rework.
- Responded to customer inquiries promptly and effectively.
Intern
Procolombia Antioquia
07.2015 - 01.2016
- Created strategic overviews to market national companies to prospective clientele.
- Partnered with advisors each month to evaluate the performance of national exports, successfully hitting export targets quarterly.
Education
Bachelor - International Business
Universidad EAFIT
Medellín12.2016
Skills
- Intermediate proficiency in Excel
- Full proficiency in Microsoft Word and PowerPoint
- Experience with platforms of international trade
- Intermediate knowledge of in-depth interviews, surveys, and trend canvases
- Skilled in competitive report creation and business plans
Languages
Spanish
English
Italian
Work Reference
Carolina Jaramillo Osorio, Marketing Director, Arclad S.A
Phone
+57, 3136863248
Supplementary Education
- Introduction to the Fashion Industry, Diana Lucía Gómez, 03/2024
- Workshops on trend hunting and the Fashion Industry, Cartograma, 06/2024
- Essentials of Fashion Business, The New School of Parsons, 2024
Timeline
Market Research Executive
Arclad S.A
01.2020 - 12.2023
National Sales Assistant
Arclad S.A
02.2017 - 01.2020
Intern
Procolombia Antioquia
07.2015 - 01.2016
Bachelor - International Business
Universidad EAFIT