Summary
Overview
Work history
Education
Skills
My Work
Timeline
Lisana beatriz Chacon Dam

Lisana beatriz Chacon Dam

Colombia,Medellin

Summary

Passionate and forward-thinking, I am a Marketing Strategist who thrives at the intersection of artificial intelligence and human creativity.


My approach is characterized by an intuitive grasp of AI's potential to transform social media engagement, evidenced by a 21% growth in follower base and a 28% leap in LinkedIn interactions. My grounding in AI, Web3 technologies, and the P2E space has been pivotal to crafting innovative marketing campaigns that resonate globally.


As a data enthusiast, I've translated numbers into narratives that power sales and build brand stories. Collaborating with teams, I've created environments where cutting-edge tools and a personal touch converge to open new business horizons. I'm excited to bring my blend of tech-savvy and human-centric insight to an organization that values ingenuity, connection, and growth.

Overview

7
7
years of professional experience

Work history

Social media manager

Pictory ai
, United States
07.2023 - Current
  • Growth Strategies: Secured a 21% boost in social media followers (YouTube, Twitter, LinkedIn, Instagram, TikTok, Facebook), reaching 34,802 through data-driven tactics, including Dux-Soup, Meet Alfred and content strategies.
  • LinkedIn Excellence: We exceeded competitors with a 28% higher LinkedIn growth rate. In six months, we increased engagement from 4.9 to 12%, clicks from 200 to 2,036, and followers from 7,200 to 11,000 organically.
  • Latin American Campaigns: Efficiently led a targeted ad campaign in Latin America, achieving 244,931 interactions with a high 6.94% interaction rate, a low average CPC of $0.60, and nearly 9,000 conversions, complemented by a strong 17.18% click-through rate for Search campaigns.

Marketing Analyst

ASP3CT
, United Kingdom
07.2022 - Current
  • Developed and implemented Web3 business growth strategies.
  • Co-created Pitch Decks
  • Conducted market research and analyzed data for Web3 projects with the Go-To-Market Strategy.
  • Co-Create an Influencer Traffic Strategy for The Mixologist Club in the UK and USA, representing 15% of the monthly net sales.

Marketing Director

CYVERSE
Envigado, Antioquia
08.2021 - 03.2022
  • Marketing Roadmap for P2E
  • Created the Strategy for the game using benchmarking
  • Developed and Managed Influencer Data Base for LATAM and Brazil.
  • Closed deals with 15 Influencers in 1 month from ASIA, LATAM, BRAZIL, CANADA, USA, and EUROPE.
  • Contacted and sub-hired 2 Influencers Agencies and reached 15 micro influences of high quality
  • Coordinated mods for every channel

Chief Digital Officer

2BECOMMERCE LLC
Envigado, Antioquia
01.2021 - 07.2022
  • Hired and educated Influencers Area, focusing on Fashion Influencers in the United States. Tools implementation such as Upfluence and Klear for better and quick results. Made Ambassador Strategies for best matches.
  • Set strategic digital and operational plans to open four new business lines (Jewellery, Colombian Coffee, Colombian Preserved Flowers, and Affiliate Marketing of all products) in the United States.
  • Coordinated Operational Sales on Amazon for Accounts that sold 15 Million Dollars in 2021 for the following brands: Velez; Offcors, Juan Valdez, Fajas MYD, Agua Bendita, Babablu, Fajas Salome, Fajas Mariae, Sonryse, Romanza, Lowla, Laty Rose Jeans, Mercedes Campuzano, QCofee, Liapela, Mundo Unico, Cafetalero, PonyUp, Recamier, Be Shapy, Diane & Geordi, Funat, Flexmee, PLN Distribution, GF Academy, TalentBox.

Maketing Director

2BECOMMERCE SAS
Envigado, Antioquia
01.2018 - 12.2020
  • Coordinated launch and digital operation of Colombian Brands Websites in Colombia and in the United States as Mercedes Campuzano, Mundo Único, Juan Valdez Coffee, Velez, Fajas MyD, and Fajas Salome.
  • Expertly applied crossover marketing affiliate strategy between Youtube, TikTok, Instagram influencers and Amazon Affiliate Program for a win-win scenario (for selling the product and commission for bringing traffic to Amazon).
  • Formulated, structured, and maintained influencer portfolio reports (conversion rate, engagement, track traffic & conversion through Google Looker Studio and Google Analytics) to assist with KPI monitoring.
  • Expertly applied an Email Flow con Influencers Contacting, creating the company Data Base without depending on third-party tools.
  • Optimized the Flow of what needs to be done for successful collaboration with a communication strategy (videos, infographic, training the influences team)

Customer service manager

2BECOMMERCE SAS
Barquisimeto, Venezuela
09.2017 - 12.2017
  • Agent for Colombian Brands selling in United States and Europe through Amazon, eBay, Walmart and Websites.
  • Made all manuals of how to track packages, manage returns/refunds and claim with carrier business
  • Hired and teach a team of 12 Customer Service Agents for the Company, creating the Customer Service Area.

Education

Master in E-Commerce and Digital Marketing

Universidad Isabel I, Madrid
10.2020

DERECHO

UNIVERSIDAD FERMIN TORO, Barquisimeto
09.2016

Skills

  • Strategic planning
  • Campaign implementation
  • Communication Skills
  • Social listening
  • A/B testing
  • Influencer marketing amplification
  • Marketing Affiliate Amazon
  • Google Analytics, Looker Studio
  • Klaviyo, Mailchimp
  • ClickUp, Asana, Productive, Trello
  • Ad development (Twitter, Google Ads and Meta)
  • Canva

My Work


  • TikTok: https://bit.ly/3vC0eGj
  • YouTube Channel: https://bit.ly/4agg60ncx
  • Brand Representation in Spanish-speaking Markets: https://pictory.ai/es/texto-a-video
  • Brand Content in English: https://bit.ly/3vm9vm2
  • AMA in Portuguese: https://bit.ly/41RUBhz

Timeline

Social media manager - Pictory ai
07.2023 - Current
Marketing Analyst - ASP3CT
07.2022 - Current
Marketing Director - CYVERSE
08.2021 - 03.2022
Chief Digital Officer - 2BECOMMERCE LLC
01.2021 - 07.2022
Maketing Director - 2BECOMMERCE SAS
01.2018 - 12.2020
Customer service manager - 2BECOMMERCE SAS
09.2017 - 12.2017
Universidad Isabel I - , Master in E-Commerce and Digital Marketing
UNIVERSIDAD FERMIN TORO - , DERECHO

Similar Profiles

Create profile
Lisana beatriz Chacon Dam