Lisa Shub
Aurora
Summary
Dynamic Sales Account Executive with a proven track record at Interstate Outdoor Advertising, excelling in client acquisition and relationship building. Mastered strategic prospecting and upselling strategies, consistently exceeding sales targets. Recognized for exceptional communication skills and a commitment to customer retention, driving significant revenue growth and fostering long-term client loyalty.
Overview
19
19
years of professional experience
Work History
Sales Account Executive
Interstate Outdoor Advertising
10.2006 - 10.2025
- Developed and maintained client relationships to drive account growth.
- Executed sales strategies to promote advertising solutions effectively.
- Collaborated with creative teams to design impactful marketing campaigns.
- Conducted market research to identify emerging trends and opportunities.
- Managed contract negotiations to secure favorable terms for clients.
- Analyzed client needs and tailored advertising solutions accordingly.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Conducted regular sales presentations to showcase company offerings and demonstrate product value.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
- Provided exceptional customer service, addressing concerns promptly to maintain strong client relationships.
- Increased sales revenue by establishing and nurturing long-term client relationships.
- Engaged in daily cold calls in-person and via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
- Developed sales strategies for targeted market growth and increased profitability.
- Exceeded sales targets consistently through strategic planning and execution.
- Implemented effective upselling techniques to maximize revenue from existing customers.
- Managed a diverse portfolio of accounts to ensure consistent customer satisfaction and loyalty.
- Collaborated with marketing team to create effective promotional materials and campaigns for product launches.
- Established close relationships with new small business prospects.
- Reached average of Number% of sales goals each year.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Negotiated prices, terms of sales and service agreements.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved or exceeded company-defined sales quotas.
- Developed and maintained strong client relationships to enhance customer retention.
- Negotiated contracts and pricing terms to achieve favorable outcomes for both parties.
- Provided exceptional customer service, addressing inquiries and resolving issues promptly.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
Education
Bachelor of Science - Marketing
Pennsylvania State University
University Park, PA06.1985
High School Diploma -
Lower Moreland High School
Huntingdon Valley, PA06.1980
Skills
- Objection handling
- Client segmentation
- Strategic prospecting
- Closing techniques
- Upselling strategies
- Key account management
- Customer retention
- Account management
- Relationship selling
- Relationship building
- Client acquisition
- Excellent communication
- Organizational skills
Timeline
Sales Account Executive
Interstate Outdoor Advertising
10.2006 - 10.2025
Bachelor of Science - Marketing
Pennsylvania State University
High School Diploma -
Lower Moreland High School