Lindsey Simbeye
Steamboat Springs
Summary
Marketing and sales professional with over 25 years of experience in communications, strategic partnerships, sponsorship negotiation, and special event planning, coupled with seven years of expertise in behavioral health and substance use prevention. A self-motivated, detail-oriented team leader with a proven ability to drive strategic planning and partnership integration to achieve business objectives. Strong background in cross-collaboration and program management, with experience in both international and non-profit sectors.
Overview
25
25
years of professional experience
Work History
Community Health Manager
Velocity BioGroup
01.2024 - Current
- Specializing in the promotion and distribution of 8mg naloxone (Kloxxado) through targeted educational, clinical, and product presentations to drive adoption and expand market access
- Experienced in engaging diverse stakeholders across criminal justice, treatment, prevention, recovery, and harm reduction sectors to advance opioid overdose prevention initiatives
- Proven track record supporting the development of naloxone distribution programs and fostering strategic relationships to expand access to critical healthcare solutions
- Collaborated with the Government Alliance, Federal and National Advocacy Teams to assess market channel potential, identify challenges, and capitalize on opportunities to influence legislation, regulations, and policies, ensuring broader access to all forms of naloxone opioid overdose reversal medications
- Lead strategic engagement with key state department decision-makers to influence naloxone procurement strategies in Colorado and Alaska, including Colorado Department of Public Health and Environment (CDPHE), the Attorney General’s Office, Behavioral Health Administration, Consortium for Prescription Drug Abuse Preventions, and Alaska Health Department
- Identified and developed crucial advocacy partnerships in Colorado to elevate the need for access to all forms of naloxone product positioning and drive influence with state procurement decision makers, resulting in a change of perception with the State Medical Director
- Successfully navigated rapid shifts in product perception across three states within the first three months, quickly adapting strategic approaches to maintain market position and drive continued product adoption
External Relations Strategist
Colorado Consortium for Prescription Drug Abuse Prevention
01.2020 - 01.2024
- Developed and expanded strategic partnerships with key stakeholders across the prevention, treatment, recovery, harm reduction, criminal justice, and medical sectors in 32 counties throughout the northern half of the state
- Focused on strengthening five coalitions in the northwest corner of Colorado
- Provided technical assistance in key areas to build local capacity, increase access to statewide resources, and ensure the implementation of best practices at the community level
- Advocated for policy change and showcased the success of local programs to educate and inform statewide stakeholders on community needs
- Maintained strong communication with state agencies to align programs and ensure consistent information dissemination
- Created and delivered an educational and experiential presentation on fentanyl education and awareness to over 1,500 students and community members, achieving a 97.6% approval rating and attracting media attention
- Presented to an additional 50 school districts and community organizations in response to growing demand for fentanyl awareness and opioid overdose reversal training
- Provided ongoing support to school districts in obtaining standing orders, updating policies, and accessing the statewide Naloxone Bulk Purchase Fund to ensure Naloxone availability and staff training on overdose response
- Supported over half of Colorado's 19 Regional Opioid Abatement Councils, facilitating collaboration among local governments, law enforcement, public health, medical providers, recovery groups, and the community to develop two-year plans for using opioid settlement funds
- Temporarily lead efforts in Region 1
- Led the creation of the Colorado Recovery Friendly Workplace toolkit, establishing the foundation for the state’s Recovery Friendly Workplace initiative
- Provided technical support to emerging nonprofits on Colorado’s western slope, contributing to the establishment of High Rockies Harm Reduction, the first harm reduction agency along the mountain corridor, and Travis House, the first men’s sober living community in Routt County, within one year
Executive Director
Grand Futures Prevention Coalition
01.2017 - 01.2020
- Oversaw substance misuse prevention programming for youth across three county offices in Northwest Colorado, managing a five-person team
- Focused on streamlining programming and implementing best practices while ensuring relevance in 11 unique communities and six school districts
- Facilitated community engagement initiatives, fostering ongoing partnerships with key stakeholders and strategic partners in each county
- Coordinated and managed all operations in collaboration with the board
- Managed a $250,000 budget and achieved profitability within nine months, marking the first time in seven years, including nearly $20,000 to replenish reserves, signaling long-term financial health
- Expanded the board from four to six members, ensuring representation from each county
- Implemented the organization’s first donor database to diversify funding and ensure sustainability
- Secured $135,000 in grant funding within the first 15 months, reversing the perception of the organization from struggling to a thriving, opportunity-rich nonprofit
Sales and Marketing Director
Casey’s Pond
01.2015 - 01.2017
- Oversaw all sales and marketing operations for a 160-apartment retirement community, managing daily sales activities and reporting to the management team and board
- Led public relations efforts to shape community perception
- Planned and executed lead generation events to drive engagement and occupancy
- Managed a sales team that achieved a 10% increase in occupancy and a 16% revenue growth within first year
- Led public relations efforts that transformed the community's perception of Casey’s Pond, fostering stronger partnerships with local organizations and increasing awareness of retirement living in the region
- Oversaw multiple agencies in the repositioning of Casey’s Pond, spearheading the creation of new marketing materials, launching a redesigned website, and developing an extensive advertising campaign, which doubled lead generation within two months of its launch
- Facilitated strategic partnerships and established the Older Adult Event Task Force, uniting key community players to support active aging and create comprehensive programming aimed at combating loneliness, helplessness, and boredom among older adults
Senior Director
United Entertainment (A DJE Company)
01.2006 - 01.2015
- Developed, negotiated, and executed integrated sports, entertainment, and consumer marketing campaigns, along with consumer engagement programs, sponsorships, talent management, and special event coordination
- Increased brand awareness and drove conversations for major organizations and companies, including the Global Campaign for Education (1GOAL)
- Identified, negotiated, and managed property and athlete partnerships, providing strategic counsel on sports, entertainment, integrated marketing campaigns, and media relations
- Developed program-specific communications materials and conducted client and spokesperson message training
- Led and managed all aspects of the CRESTOR Make Your Move Across America cholesterol education tour, negotiating partnerships and executing activations at 21 properties nationwide across various sports and lifestyle events, surpassing screening goals by over 1,500 people
- Identified, negotiated, and managed the U.S. Ski and Snowboard sponsorship and Team Kellogg’s athlete partnerships for the 2014 Olympic Winter Games, resulting in an Olympic program that exceeded benchmarks, with 80% of athletes competing and over half earning medals
- Managed the communications program for Amtrak’s partnership with Disney, coordinating efforts with partner agencies and internal teams, successfully doubling initial sponsorship value goals
- Provided strategic counsel and media relations support for the International Paralympic Committee (IPC), managing and planning onsite communications for over 200 countries involved in the Paralympic Games
- Oversaw U.S. communications and media relations, and provided onsite support for the 2010 World Cup FIFA legacy project, 1GOAL, in South Africa, focused on bringing education to children in the developing world
- Led multiple client programs with budgets ranging from $300,000 to $3.5 million, ensuring positive ROI and successful client outcomes
- Managed a 10-person team, overseeing all aspects of client accounts and building strong client and media relationships to drive incremental business growth
Education
Gripenskolan
Nykoping, SwedenBachelor of Science - Business Administration – Marketing emphasis
University of Northern Colorado
Greeley, COSkills
- Strategic planning
- Community engagement
- Brand positioning
- Public relations
- Sponsorship negotiation
- Program management
- Leadership
- Team management
- Substance use prevention
- Budget oversight
- Grant procurement
- Grant management
- Revenue growth
- Lead generation
Languages
Swedish
Limited Working
Timeline
Community Health Manager
Velocity BioGroup
01.2024 - Current
External Relations Strategist
Colorado Consortium for Prescription Drug Abuse Prevention
01.2020 - 01.2024
Executive Director
Grand Futures Prevention Coalition
01.2017 - 01.2020
Sales and Marketing Director
Casey’s Pond
01.2015 - 01.2017
Senior Director
United Entertainment (A DJE Company)
01.2006 - 01.2015
Gripenskolan
Bachelor of Science - Business Administration – Marketing emphasis
University of Northern Colorado
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Other Experience
Swedish American Museum, 2008-2014, Steamboat Springs Rotary Club, 2017-2020, Steamboat Springs Young Professionals, 2014-2018, Swedish American Chamber of Commerce Young Professionals Club, 2003-2013
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