Lina Salas

• Design of brand's communications strategy in digital environments
• Creation of content based on research
• Writing articles
• Writing and publishing social media posts for Facebook, Instagram and LinkedIn
• Analysis of results for adapting and improving strategy.
• Writing social media ads and proposing better contents for best results in social media, hand on hand with Marketing Leader.
• Directing graphic designer and Community Manager.

Audiences: drivers and owners of cargo vehicles, employees of the same company and leaders of other companies (potential clients).

• Creative direction
• Resource administration
• Project management for internal and external communication needs of the institution
• Leading team of 8 people (2 writers, 2 graphic designers, 2 audiovisual producers, 2 interns).
• Creation of promotional campaigns, awareness campaigns, communications documentation for qualified registration processes, among others.

Strategic audience: students, people from vulnerable communities, teachers, employees, allies, media.

Design of general brand communication strategy and campaigns for specific purposes. Complementary functions of writer, creative copy and Community Manager. Leadership of creative team for creation of images/graphic designs, video and text.

Design of brand communication strategy, analysis of results and administration of social networks: Facebook and Twitter.

Planning of sales strategies in New Business area. Development of digital strategies for brands, direct contact with clients and projects sales.

Text writing, content editing, social media management, information architecture design for web pages and Facebook apps.

Some brands: OneTouch (Johnson & Johnson Latin America), H2Oh and Davivienda.

Writer for different pages and brands. Started with a blog network in Spain called Actualidad Blog, Pointive.org (USA) and some newspapers in Colombia like El Espectador and Diario La República.