Meta and Google Ads
Lina Pertuz Charris
Paid Media Strategist
Barranquilla
Summary
Dynamic Paid Media Strategist with a proven track record at Tucán Marketing Digital, excelling in media buying and conversion rate optimization. Adept at streamlining processes and delivering data-driven insights, I leverage analytical thinking and creative problem-solving to enhance campaign performance and drive client success.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Paid Media Strategist
Tucán Marketing Digital
11.2023 - Current
- Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
- Streamlined internal processes by creating templates for essential documents like flowcharts, and reporting spreadsheets.
- Collaborating with creative teams to develop impactful ad content that resonated with target audiences.
- Managing multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
- Presenting data-driven insights and recommendations to clients in a clear, concise manner.
Digital Ad Trafficker
Forum Tech
10.2022 - 11.2023
- Optimized digital ad campaigns by ensuring accurate targeting, scheduling, and implementation of creative assets.
- Conducted market researchers in order to better create a paid media strategy.
- Ensured accurate reporting and analysis by monitoring campaign performance and making necessary adjustments.
- Created and distributed surveys for data collection and analysis.
- Provided clear instructions to creative freelancers regarding asset specifications and deadlines, streamlining the creative submission process.
Digital Traffick Assitant
Heyler Martínez
03.2022 - 11.2022
- Worked closely with the digital ad trafficker to execute and optimize Meta ads campaigns.
- Generated reports from Meta ads campaigns.
Data Specialist
Sykes Colombia Call Center
04.2019 - 10.2020
- Used database to research, gather, analyze and present data.
- Streamlined data retrieval processes for faster response times and increased customer satisfaction.
- Created detailed reports on usage statistics, identifying trends and areas for improvement in the operational services offered.
- Led optimization projects when certain KPIs needed to be be improved.
Education
Shorten The Path From Discovery To Purchase
Meta Blueprint
05-2023
Insights To Make Data-Driven Recommendations
Meta Blueprint
04-2023
Design Creatives To Trigger Action
Meta Blueprint
04-2023
Tactical And Strategic Facebook Ads
Neodemi
Virtual11-2021
Digital Marketing
Smartbeemo Certification
Virtual05-2021
Chemical Engineering
Universidad Del Atlántico
Barranquilla 05.2001 -
Skills
Media buying
Media plans
Continuous improvement
Conversion rate optimization
Problem-solving abilities
Data entry
Creative thinking
Analytical thinking
Software
Tiktok Ads
Google Analytics y Tag Manager
Google sheets
Google docs and Google slides
Clientify
Hotjar
Interests
Psychology
Painting
Dancing
Timeline
Paid Media Strategist
Tucán Marketing Digital
11.2023 - Current
Digital Ad Trafficker
Forum Tech
10.2022 - 11.2023
Digital Traffick Assitant
Heyler Martínez
03.2022 - 11.2022
Data Specialist
Sykes Colombia Call Center
04.2019 - 10.2020
Chemical Engineering
Universidad Del Atlántico
05.2001 -
Shorten The Path From Discovery To Purchase
Meta Blueprint
Insights To Make Data-Driven Recommendations
Meta Blueprint
Design Creatives To Trigger Action
Meta Blueprint
Tactical And Strategic Facebook Ads
Neodemi
Digital Marketing
Smartbeemo Certification
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