Summary
Overview
Work History
Education
Skills
Websites
Certification
Technical Business Skills
Awards Recognition
Timeline
Generic
Lina Hidalgo

Lina Hidalgo

Business Developer and Strategic Partnerships Leader
Bogotá

Summary

Results-oriented Vendor Business Manager and Strategic Business Developer with 8 years of experience in managing partnerships, channel enablement, and business growth initiatives in the Latin American technology and telecommunications sectors. Electronics and Telecommunications Engineer with a Master’s in Strategic Marketing. Proven ability to manage vendor relations, design go-to-market strategies, optimize inventory and budget execution, and lead cross-functional collaboration to drive revenue and market positioning.

Expert in working with global manufacturers and Telco providers to drive technology adoption, positioning, and channel development. Strong communicator with commercial, analytical, and leadership skills, known for generating sustainable value and managing business performance aligned with financial targets.

Overview

7
7
years of professional experience
2033
2033
years of post-secondary education
2
2
Certifications
2
2
Languages

Work History

Product & Partner Manager

ETB
Bogota, Bogota D.C
01.2020 - 01.2025
  • Company Overview: Spearheaded high-impact partnerships with global tech leaders including Google, AWS, Five9, Cisco, Oracle, and IBM, positioning ETB as a digital transformation leader in Colombia.
  • Negotiated and secured strategic agreements, optimizing procurement processes and accelerating adoption of cloud and SaaS-based solutions.
  • Defined and executed scalable partner engagement models aligned with ETB's business objectives, enabling co-selling initiatives and long-term value creation.
  • Led the design, development, and launch of national digital education platforms as Teams and Google Workspace for education, including Moodle-based LMS, virtual mentoring tools, and learning analytics modules.
  • Owned the full product lifecycle for ETB's Cloud and Omnichannel Education Solutions - from technical scoping and vendor contracting to execution and post-launch optimization.
  • Collaborated cross-functionally with product, sales, legal, procurement, and marketing teams to co-create innovative goto-market strategies, strengthening institutional adoption.
  • Delivered over COP 2.13M in contract value by deploying scalable, user-centric solutions for public and enterprise clients.
  • Spearheaded high-impact partnerships with global tech leaders including Google, AWS, Five9, Cisco, Oracle, and IBM, positioning ETB as a digital transformation leader in Colombia.
  • Collaborated with colleagues and support staff to maximize team efficiency.
  • Monitored partner performance and provided feedback on areas of improvement.
  • Streamlined internal processes, fostering improved efficiency and productivity within the firm.
  • Achieved successful client outcomes by identifying and addressing their unique needs and goals.
  • Developed and implemented strategies to enhance partner relations.
  • Networked with other professionals and organizations to expand contacts and opportunities.
  • Spoke with peers to verify task completion, meeting tight deadlines, and schedules.
  • Provided outstanding service to all individuals, promoting effective, and lasting business relationships.
  • Oversaw firm's day-to-day administrative operations, provided guidance to support staff and enforced compliance with state, federal, and local regulations across organization.
  • Cultivated a positive work environment within the firm by promoting collaboration among colleagues.
  • Leveraged technological tools for efficient case management, organization, and enhanced client communication.
  • Prepared and presented reports on status of projects and initiatives.
  • Stayed informed on industry developments and market trends to gain competitive advantage.
  • Crafted persuasive written communications including briefs, memoranda, and contracts with attention to detail and clarity.
  • Led team of professionals in high-stakes projects, ensuring timely completion and exceeding client expectations.

Alliances, Marketing & Product Manager

Yeapdata
Bogota, Bogota D.C
01.2019 - 01.2020
  • Company Overview: Designed and launched digital education solutions for public and enterprise clients, integrating cloud platforms with training and evaluation tools.
  • Managed strategic alliances and secured $50,000 USD in sponsorships for co-marketing and ecosystem expansion.
  • Represented the company in national ICT and education innovation forums, building visibility in the academic sector.
  • Developed sales enablement strategies with vendor partners, increasing solution adoption in target institutions.
  • Designed and launched digital education solutions for public and enterprise clients, integrating cloud platforms with training and evaluation tools.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Coordinated project planning and execution with team members and team leads.
  • Coordinated design meetings and decisions with internal departments and teams.

Alliances & Marketing Coordinator

Yeapdata
Bogota, Bogota D.C
01.2018 - 01.2019
  • Supported project execution and communication strategy for alliance-driven digital solutions.
  • Supported project delivery and communication strategies.
  • Monitored KPIs, documented partner performance, and tracked project milestones.
  • Strengthened partner relationships to support commercial expansion and client acquisition.

Education

Master's in Marketing Strategy - Marketing

EUDE Business School
Madrid, DC
11.2025

Bachelor of Science - Electronic and Telecommunications

Universidad Del Cauca
Popayan, CAU
01.2009 - 01.2017

Skills

  • Business Development

  • Public Sector Engagement

  • Institutional Sales

  • Partner Enablement

  • GTM Strategy

  • Cloud Product Lifecycle Management

  • SaaS Product Lifecycle Management

Certification

AWS Cloud Practitioner, 12/31/25

Technical Business Skills

  • EdTech Strategy & Business Development
  • Public Sector Engagement & Institutional Sales
  • Partner Enablement & GTM Strategy
  • Cloud & SaaS Product Lifecycle Management
  • RFP Response & Bid Structuring
  • Strategic Negotiation & Contract Management
  • Moodle, Mentoring Platforms, Analytics Modules
  • Agile Project Management

Awards Recognition

  • Best Performance in Strategic Project: Digital Ecosystem, 2022
  • ETB Smart Culture Ambassador, 2022
  • Outstanding Talent, 2022

Timeline

Product & Partner Manager

ETB
01.2020 - 01.2025

Alliances, Marketing & Product Manager

Yeapdata
01.2019 - 01.2020

Alliances & Marketing Coordinator

Yeapdata
01.2018 - 01.2019

Bachelor of Science - Electronic and Telecommunications

Universidad Del Cauca
01.2009 - 01.2017

Master's in Marketing Strategy - Marketing

EUDE Business School

Similar Profiles

CREATE PROFILE
Lina HidalgoBusiness Developer and Strategic Partnerships Leader