Libardo Isaac Salguero Consuegra
Resumen profesional
I am a Mechanical Engineer with diplomas in Renewable Energy, Marketing, and Senior Management. I have expertise in the calculation, design, sales, and execution of industrial refrigeration projects (medium and low temperature). I bring 12 years of experience in air conditioning (RAC and CAC) with a focus on specialized, traditional, and B2B markets. I excel in developing and managing specific action plans (Product, Promotion, Price, Place, Marketing), creating new sales channels, and developing private-label products. Leadership, enthusiasm, competence, and discipline describe my personality and vision for each project. My strengths lie in building strong relationships and fostering collaborative environments, essential for teamwork.
Datos destacados
10
10
years of professional experience
7
7
years of post-secondary education
Experiencia
Sales Manager
Hisense Colombia SAS
Bogotá, Bogotá D.C.
05.2022 - Actual
- Lead the Air Conditioning category in Colombia.
- Plan, direct, and coordinate the commercial strategy for the category, focusing on specialized channels and wholesalers.
- Collaborate with the general management to establish product pricing, discount percentages, terms, and conditions for specialized channels, wholesalers, and retail clients.
- Develop sales promotion budgets, methods, incentives, and special campaigns.
- Prepare quarterly, semiannual, and annual forecasts, identifying business opportunities, product trends, and inventory turnover rates.
- Represent the company in sales conventions, fairs, business rounds, and seminars.
- Build commercial relationships and establish medium- and long-term strategic alliances.
- Drive growth in the assigned business line by designing strategies that enhance sales efficiency, profitability, and product development.
Key Accoount Manager
Colombiana de Comercio Corbeta y/o Alkosto S.A.
Barranquilla, Atlántico
01.2018 - 05.2022
- Established commercial relationships with key decision-makers in air conditioning retail stores, appliance stores, construction companies, and real estate management firms.
- Prospected clients and maintained assigned accounts.
- Identified and tracked new sales opportunities, setting monthly, quarterly, semiannual, and annual objectives through minimum forecasts.
- Developed territorial forecasts and filtered business opportunities.
- Reviewed and analyzed historical data to determine order frequency, product trends, and inventory turnover times.
Technical Manager
Refrionline de Colombia S.A.S.
Medellín, Antioquia
11.2015 - 10.2017
- Maintained extensive knowledge of HVACR equipment, parts, and accessories under the KIELMANN brand, including their features, benefits, and applications.
- Provided technical support and resolved warranty issues related to the KIELMANN portfolio in Colombia.
- Analyzed opportunities for new and existing services, offering recommendations.
- Supported commercial efforts to capitalize on SELL IN.
- Monitored SELL OUT of brand distributor clients.
- Trained commercial partners through technical seminars and visits to ensure proper implementation of KIELMANN products within factory-approved agreements and requirements.
- Attended project meetings and prepared progress reports.
- Served as the primary contact with the company's CEO.
- Communicated updates related to the Colombian market.
Sales Specialist
Refrimarket Colombia S.A.S
Bogotá, Bogotá D.C.
06.2015 - 10.2015
- Built business relationships with distributors in the assigned territory.
- Conducted sales calls and traveled to client base cities as market opportunities required.
- Understood client needs and applications, aligning opportunities with solutions from Bohn, Flexcold, Sporlan, Temprite, Mueller, Armacell, and Spectroline.
- Presented solutions that delivered value to the client.
Project Manager
Ingenieria de Refrigeracion Industrial Rojas Hermanos S.A.
Barranquilla, Atlantico
06.2012 - 05.2015
- Calculated and designed industrial refrigeration projects.
- Selected equipment, machinery, and structures for refrigeration and freezing cold rooms, medium and low-temperature central systems, and chillers.
- Served as resident engineer for construction projects.
- Provided on-site support during commissioning and satisfactory delivery of equipment and projects.
Formación
Mechanical Engineering - Engineering
Autonoma del Caribe University
Barranquilla, ATL 01.2004 - 02.2010
Diploma in Renewable Energy - Engineering
Autonoma del Caribe University
Barranquilla, ATL 01.2009 - 12.2009
Diploma in Marketing and Senior Management - Management and Business Administration
Politecnico de Colombia
Barranquilla, ATL 05.2020 - 06.2020
Enfatiza tus habilidades clave
- Creative Thinking
- Proactive Leadership
- Embracing New Challenges
- Decision Making
- Negotiation and Persuasion
- Interpersonal Relationships
- Planning and Organization
- Problem Solving
Información adicional
References
- Maritza Escobar
Import Specialist
Century Sports SAS
Phone: 57 301 439 8749 - Jose Vega
VRF Executive
Daikin AC Colombia SAS
Phone: 57 318 871 0711 - Vanessa Martínez
Finance Leader
Midea Colombia S.A.S
Phone: 57 315 616 4346
Idiomas
Spanish
Idioma nativo
English
Intermedio avanzado
B2
Cronología
Sales Manager
Hisense Colombia SAS
05.2022 - Actual
Diploma in Marketing and Senior Management - Management and Business Administration
Politecnico de Colombia
05.2020 - 06.2020
Key Accoount Manager
Colombiana de Comercio Corbeta y/o Alkosto S.A.
01.2018 - 05.2022
Technical Manager
Refrionline de Colombia S.A.S.
11.2015 - 10.2017
Sales Specialist
Refrimarket Colombia S.A.S
06.2015 - 10.2015
Project Manager
Ingenieria de Refrigeracion Industrial Rojas Hermanos S.A.
06.2012 - 05.2015
Diploma in Renewable Energy - Engineering
Autonoma del Caribe University
01.2009 - 12.2009
Mechanical Engineering - Engineering
Autonoma del Caribe University
01.2004 - 02.2010