Leonardo Geraldino
Marketing Professional
Orlando
Summary
Accomplished General Manager at Be Nice Smart Coffee, adept in leadership and cost analysis, spearheaded strategic business expansions and operational efficiencies, achieving significant market growth. Excelled in team building and vendor relationships, driving sales and fostering partnerships. Proven track record in implementing innovative sales strategies and analytical decision-making.
Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
13
13
years of professional experience
Work History
General Manager
Be Nice Smart Coffee
07.2018 - 10.2024
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
National Manager Retail Sales Channel
Directv (AT&T Colombia)
05.2012 - 11.2017
- Provided analytical rationale to identify, develop and implement activities within allocated account base.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Managed a team of 50+ employees, providing leadership and direction to achieve company goals.
- Structuring of the modern channel
- Convenience Store Channel Development
- Administration of the annual sales budget, investment, costs, and channel expenses
- Development of products adjusted to sales channels
- Development of New Sales Channels
Indirect Channel Manager
Coca-Cola Femsa
05.2011 - 05.2012
- Drove and delivered sales leads to convert into new business.
- Streamlined communication between internal teams and channel partners, improving overall efficiency in the sales process.
- Developed and executed strategic plans for channel sales growth and expansion into new markets.
- Leveraged data-driven analytics tools to inform decision-making processes around resource allocation within various channels.
- Development of the audit plan for the different sales channels and types of clients
- Lead implementation of the brand leadership model in store
Education
Specialization in Business Management - Business
Saint Thomas University
Bogotá, Colombia 05.2001 -
Bachelor In Marketing - Marketing
Jorge Tadeo Lozano University
Bogotá 05.2001 -
Skills
Leadership and team building
Effective leader
Advertising and marketing
Cost analysis and savings
Sales expertise
Experience in field execution
Efficient multi-tasker
Skilled negotiator
Vendor relationships
Sales planning and implementation
Timeline
General Manager
Be Nice Smart Coffee
07.2018 - 10.2024
National Manager Retail Sales Channel
Directv (AT&T Colombia)
05.2012 - 11.2017
Indirect Channel Manager
Coca-Cola Femsa
05.2011 - 05.2012
Specialization in Business Management - Business
Saint Thomas University
05.2001 -
Bachelor In Marketing - Marketing
Jorge Tadeo Lozano University
05.2001 -
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