Laura Carolina Muñoz Arias

• Designed and executed the digital marketing strategy for the nursery, focusing on connecting with target audiences interested in gardening, landscaping, and interior design.
• Boosted social media growth through engaging visual content, plant care education, and decorative trends.
• Achieved balance between Instagram and TikTok, strengthening brand presence on both platforms and laying the foundation for increased sales and in-store visits.

• Created and developed a hair accessories brand with an aspirational and feminine approach.
• Managed social media platforms (Instagram, TikTok, Facebook): content strategy, reels, storytelling, and community building.
• Designed brand communication and built visual and emotional brand identity.
• Managed sales through WhatsApp Business and digital catalog.
• Planned product launches, monthly product rotation, and participation in entrepreneurial fairs.
• Produced creative content focused on engagement and conversion.

Provided professional services to develop communication strategies related to tax obligations and institutional activities of the Municipal Treasury Department.

• Designed and executed digital marketing strategies that successfully reactivated the institute’s remote classroom, reaching full capacity (100 students) for the first time since the pandemic.
• Repositioned the virtual modality through organic social media campaigns and word-of-mouth strategies.
• Strengthened digital presence: launched TikTok account (20,000+ followers) and doubled Instagram community, achieving 1000% engagement growth.
• Led institutional communication with partner schools, coordinating career guidance talks and activities