Passionate about engineering and driven by the desire to create innovative solutions that improve people\'s lives. Discovered calling from an early age. Earning Industrial Engineering degree from Universidad de La Sabana, honed skills in problem-solving and process optimization. Specialized in optimizing operations and enhancing performance through strategic thinking and hands-on leadership. Started as a junior sales associate, eventually becoming a commercial director. Consistently leveraged expertise to drive growth and efficiency in commercial and strategic areas. Over six years of experience in business strategy, process optimization, and team leadership. Deeply committed to continuous improvement and innovation. Successfully transformed commercial and technical operations in sectors such as retail and sustainable mobility. In most recent role as leader of Cíclico Taller, implemented growth strategies and digitalization to optimize service delivery and enhance overall customer experience.
LAURA TOVAR CASTRO
Summary
Overview
Work History
Cíclico Taller
Job overview
- Founded and built a specialized bicycle workshop, transforming it into a company with rigorous quality standards and a team of three specialists
- Led process optimization to ensure client satisfaction and continuous improvement
- Developed a culture of collaboration and excellence within the team, fostering individual growth and professional achievement
- Developed the Digital Marketing and Social Media strategy
- Created and managed social media accounts, including content creation, scheduling, and strategy development, resulting in a growth of 4.5K Instagram followers
- Created engaging video content, achieving approximately 20K views per video and maintaining high engagement rates
- Implemented online sales strategies through social media platforms, increasing brand visibility and driving sales
- Designed and executed marketing campaigns that connected with the cycling community and effectively promoted the company's services
Comercializadora Altimax SAS
Job overview
- Started as a salesperson, managing KPIs, budgets, and customer relationships, achieving a 3% client base growth and a 3.5% sales increase within two years
- Promoted to Sales Manager, overseeing regional commercial operations, training teams, and driving additional sales through targeted strategies
- Advanced to Commercial Director, leading strategic alliances, negotiating key partnerships, and strengthening team performance to achieve organizational goals
Nutresa
Job overview
- Supported the execution of trade marketing strategies across diverse commercial zones
- Coordinated resources and campaigns to maximize marketing effectiveness, refining planning and execution skills
Education
Universidad de La Sabana
University Overview
Universidad de La Sabana
University Overview
CESA
University Overview
COURSERA
University Overview
Skills
Project Coordination
Cycling
Cycling has been a space where I have strengthened key workplace skills such as problem-solving and adaptability, especially when overcoming language barriers. I have traveled to approximately 20 countries solely by bicycle and have competed in events across Europe and Brazil. These experiences have pushed me to excel both individually and as part of a team.
Timeline
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