Laura Petasnick
Brooklyn
Summary
Sales professional with extensive background in driving revenue and managing client relationships. Vast experience developing and closing integrated campaigns across digital, audio, video, branded content, OOH, and affiliate marketing. Known for high standards and delivering impactful results through strategic sales initiatives. Strong focus on collaboration and adapting to changing market needs while leveraging negotiation and communication skills. Deep expertise in fashion, beauty, luxury, and CPG brand partnerships.
Overview
17
17
years of professional experience
Work History
Independent Sales Director
Freelance
01.2021 - Current
- Podcast Sales: Develop branded podcast partnerships at Amaze Media Labs for clients including Estée Lauder, L’Oréal, and Unilever.
- Data-driven Advertising Sales: Work with American Express Publishing, including AmericanExpress.com, through North & Warren, to generate partnerships with beauty companies who want to use 1P data to target specific Amex card-holders.
- Out-of-Home Vertical Strategist: Client-direct consultative account executive, responsible for business development at Clear Channel Airports, focusing on beauty, fashion, and luxury brands.
Senior Account Director, Beauty, Fashion & Department Stores
New York Media/Vox Media
01.2017 - 01.2020
- Built and expanded partnerships with Glossier, Estée Lauder, Beautycounter, Sephora, Bloomingdale’s, Theory, Chanel, and more.
- Closed cross-platform campaigns including digital, audio, podcast, and commerce.
- Managed first-party data-driven media programs through Vox’s Concert network.
- Consistently achieved YOY revenue growth throughout my employment.
Managing Director, Beauty
Mode Media
01.2014 - 01.2016
- Led advertising strategy and revenue growth in the beauty sector.
- Secured major accounts including L’Oréal Paris, Revlon, and Coty.
Vice President, Integrated Sales
Martha Stewart Living Omnimedia
01.2012 - 01.2014
- Oversaw integrated sales across print, digital, and events.
- Drove 30% revenue growth in beauty, CPG, and automotive.
- Collaborated with senior management to develop strategic initiatives and long term goals.
Associate Publisher / Publisher
Rodale
01.2009 - 01.2012
- Led sales and marketing for Prevention and Prevention.com, Rodale’s largest circulation magazine and website.
- Responsible for digital, print, and events revenue valued at $200 million.
- Drove 20% revenue increase at a magazine brand that was experiencing losses prior to my tenure.
Advertising Director
Condé Nast
01.2008 - 01.2009
- Led a sales team in selling high-impact partnerships with fashion and beauty brands at Vogue, delivering standout campaigns at one of the industry’s most iconic titles.
- Analyzed sales and marketing data for improved strategies.
- Increased advertising market share, resulting in the #1 spot for beauty within the competitive set.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
Education
BA - Communications
Arizona State University
Skills
- Digital
- Audio & Video
- Branded & Custom Content
- Retail & Beauty Strategy
- Social
- Mobile
- OOH Media
- Affiliate Marketing
- ROI
- Revenue Growth
- Sales Strategy
- Client Relationship Building
- Forecasting
- Data Targeting
- Integrated Advertising Platforms
- Team Leadership & Development
- Programmatic Campaigns
- Cross-Platform Innovation
Interests
Passionate about sports, pop-culture, fashion and beauty, travel, and outdoor activities
Timeline
Independent Sales Director
Freelance
01.2021 - Current
Senior Account Director, Beauty, Fashion & Department Stores
New York Media/Vox Media
01.2017 - 01.2020
Managing Director, Beauty
Mode Media
01.2014 - 01.2016
Vice President, Integrated Sales
Martha Stewart Living Omnimedia
01.2012 - 01.2014
Associate Publisher / Publisher
Rodale
01.2009 - 01.2012
Advertising Director
Condé Nast
01.2008 - 01.2009
BA - Communications
Arizona State University
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