Laura Fernández
Bogotá,DC
Summary
Creative UI/UX Designer with 5 years facilitating and supporting human interactions with complex systems and software. Maintains user-centric designs while adhering to prescribed interface principals and related development goals. Dedicated to creating inviting and unintimidating interfaces for everything from simple open-source applications to complex proprietary systems.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
Work History
Lead UX/UI Designer
Vane Technologies
1 2024 - 7 2024
- Lead the UX/UI design process with competitive analysis to identify UX/UI trends, incorporating best practices into product designs.
- Developed interactive prototypes to validate designs, leading to faster iteration cycles and improved final products.
- Collaborate with cross-functional teams to understand user needs, reduced project timelines by utilizing agile design processes, resulting in increased productivity without sacrificing quality.
Lead UX/UI Designer
Audrey Digital
09.2023 - 11.2023
- Design and plan strategies for shopper journey through Shopify based websites for businesses in the US
- Conducted competitive analysis to identify UX/UI trends, incorporating best practices into product designs using Figma, Shopify, Miró or any program the customer needed
- Established style guides and pattern libraries to maintain consistency throughout product interfaces and branding materials.
Lead UX/UI Designer
Parking International
03.2022 - 09.2023
- Optimized web pages for accessibility, ensuring compliance with industry standards and improving usability for all users.
- Initiated collaboration between UX/UI designers and content strategists to create compelling storytelling experiences within digital platforms.
- Worked closely with UX and product teams to define visual and functional requirements.
- Leading my teammates to deliver valuable features meeting business and customer needs.
Product Designer
Insights
12.2021 - 4 2022
- Mentor and provide guidance to junior designers providing them with detailed information for the creation of landing pages, websites among others.
- Managed multiple projects effectively in demanding environment with tight deadlines.
- Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
UX/UI Manager
Kuack Media Group
08.2020 - 12.2021
- Accomplished multiple tasks within established timeframes.
- Cross-trained existing employees to maximize team agility and performance.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Coordinated with IT department to upgrade technology infrastructure, enhancing operational efficiency and data security.
Marketing & Licensing Manager
Kuack Media Group
08.2018 - 12.2021
- Negotiate and create alliances with record labels and distributors in countries such as Africa, Uruguay, Colombia, Ecuador, Mexico, Spain, Bolivia, Costa Rica, Dominican Republic and the Caribbean
- Support in the planning of different sales strategies and business models to close new business with brands and mobile operators
- Development of new business for brands such as Brisanet, Digicel, Licores cundinamarca, Rappi, JOKR, El Tiempo, among others
- Generate reports of results from marketing strategies and Tableau analytics.
Junior UI/UX Designer
Kuack Media Group
08.2018 - 06.2019
- Designed visually appealing and engaging websites for clients, resulting in increased web traffic and conversions.
- Streamlined the design process by creating reusable UI components that could be easily adapted for various projects or iterations.
- Worked closely with marketing teams to create visually appealing and persuasive promotional materials, boosting brand awareness and engagement.
Education
Fashion Marketing and communications -
LaSalle College Bogotá
01.2014 - 05.2021
Women Success Academy - undefined
Women Success Academy
01.2023 - 05.2023
Skills
Figma
Adobe Suite
Sketch
ClickUp
Design Systems
Wireframing and Prototype Design
Responsive design
Languages
English
Advanced
C1
Spanish
Proficient
C2
Timeline
Lead UX/UI Designer
Audrey Digital
09.2023 - 11.2023
Women Success Academy - undefined
Women Success Academy
01.2023 - 05.2023
Lead UX/UI Designer
Parking International
03.2022 - 09.2023
Product Designer
Insights
12.2021 - 4 2022
UX/UI Manager
Kuack Media Group
08.2020 - 12.2021
Marketing & Licensing Manager
Kuack Media Group
08.2018 - 12.2021
Junior UI/UX Designer
Kuack Media Group
08.2018 - 06.2019
Fashion Marketing and communications -
LaSalle College Bogotá
01.2014 - 05.2021
Lead UX/UI Designer
Vane Technologies
1 2024 - 7 2024
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