Laura Chaparro
Interntional Business Administrator
Chia
Summary
Graduate in International Business Administration from Universidad de La Sabana, prepared to deliver impactful strategies. Skilled in crafting compelling messages, managing media relations, and executing communication plans. Utilizes innovative media approaches to convey impactful messages. Strong focus on team collaboration and adapting to changing needs. Known for achieving measurable results and fostering trust within teams.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Communications Consultant
WWF-Colombia
04.2024 - Current
- Developed and implemented comprehensive communication strategies to enhance civil society participation in environmental issues
- Managed digital communication channels, optimizing content for audience engagement and improving overall outreach effectiveness.
- Managed social media accounts effectively, growing followers and increasing engagement rates through consistent posting and audience interaction.
- Collaborated with cross-functional teams to ensure seamless integration of communication strategies with overall business objectives.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Collaborated with external partners to coordinate public campaigns, significantly increasing participation in conservation programs.
Experience Manager
Digital Package Agency
11.2023 - 03.2024
- Involved in weekly analytics and creative tables in order to develop strategies for social media and communications across platforms.
- Planning road maps and content grids monthly for social media posts
- Team Management: Assigning tasks with all essentials for project success, of a team of over 10 people.
- Regularly liaising with clients to understand their needs.
- Resolving issues promptly for ongoing customer satisfaction.
- Collaborating with cross-functional teams, managing 14 different projects.
- Editing websites in Wordpress
Virtual Assistant/Project Manager Jr.
Creative Blue
05.2023 - 11.2023
- Team Management: Task assignment with everything necessary for success in each project.
- Creating posts for social media (linkedin) and generating.
- Communication: Facilitating communication between different teams, keeping them informed about progress and changes.
- Risk Management: Identifying and mitigating risks, as well as developing strategies to mitigate them.
- Editing website and blog posting through Wordpress
Account Executive
MediScience Group
02.2022 - 03.2023
- Leading a Digital Hub - involved in creating, publications, presentations and projects with the design team
- Translations
- Maintaining frequent contact with clients to understand their needs.
- Resolving any issues to ensure customer satisfaction at all times.
- Collaborating with the medical and design team to develop material for healthcare professionals.
- Planning and coordinating account activities.
- Generating bi-weekly and monthly reports.
Fincruit
12.2019 - 04.2020
- Recruitment of personnel for Fintech sales and marketing for international companies.
Marketing Intern for Rare Diseases
Takeda
11.2018 - 11.2019
- Supporting event coordination, Planning and requesting sponsorships.
- Creating suppliers and purchase orders.
- Translations.
- Localization and development of materials with suppliers. Material approval.
- Event request and approval, contract creation, planning.
Manager/Administrator
Trackbolt International
07.2014 - 11.2018
- Counter sales and invoicing.
- Inventory management.
- Accounts receivable management.
- International and national business negotiation.
- Payroll processing.
- Importation process.
- Involved in marketing decision such as website renovation and social media.
Translator English-Spanish
06.2016 - 09.2016
Education
Biblical Institute
Casa Sobre la Roca01.2021
International Business Administrator - undefined
Universidad de La Sabana
03.2020
EUROPEAN LEARNING EXPEDITION - Workshop on Advanced Negotiation and Digital Transformation
Paris, France11.2019
Skills
Teamwork
Diligent
Service-oriented
Adaptable
Teachable
Energetic
Receptive
Leadership
Emotional intelligence
Social media management
Communication strategy
Analytics reporting
Accomplishments
- Contributed to WWF’s Amazon League campaign — a global social mobilization effort ahead of COP30 that leveraged football’s global reach to drive public action against deforestation, coordinating, webpage creation, digital outreach, and partner engagement across multiple Amazon and other foreign countries.
Timeline
Communications Consultant
WWF-Colombia
04.2024 - Current
Experience Manager
Digital Package Agency
11.2023 - 03.2024
Virtual Assistant/Project Manager Jr.
Creative Blue
05.2023 - 11.2023
Account Executive
MediScience Group
02.2022 - 03.2023
Fincruit
12.2019 - 04.2020
Marketing Intern for Rare Diseases
Takeda
11.2018 - 11.2019
Translator English-Spanish
06.2016 - 09.2016
Manager/Administrator
Trackbolt International
07.2014 - 11.2018
International Business Administrator - undefined
Universidad de La Sabana
EUROPEAN LEARNING EXPEDITION - Workshop on Advanced Negotiation and Digital Transformation
Biblical Institute