Kyle Riley
Denver,CO
Summary
Dynamic Marketing and Creative Professional with broad experience across branding, rebranding, product photography, and multichannel content creation. Skilled in taking campaigns from concept to completion—developing interactive displays for nationwide retail, crafting high-performing ad strategies, and producing compelling video and photography content. Adept at managing multiple brands, reimagining brand identities, and leading cross-functional teams to deliver consistent and impactful results. Experienced in event coverage, influencer engagement, and digital marketing, with a proven ability to drive awareness, generate leads, and create cohesive brand experiences. Certified in the MERN stack by MIT, leveraging robust web development expertise to build user-focused digital solutions.
Overview
13
13
years of professional experience
Work History
Content Marketing Coordinator
Bestop
01.2023 - Current
- Oversaw comprehensive creative projects by managing the development of marketing materials, integrating original photography, copywriting, and design to maintain brand consistency across all channels.
- Led cross-channel content creation by filming, editing, and producing video advertisements for paid campaigns, while designing engaging banners for digital, print, and in-store promotions.
- Spearheaded branding and rebranding initiatives for both Bestop and Softopper, including brand identity development typically managed at higher organizational levels
- Developed a multichannel creative strategy by designing and launching the “It’s Here” ad campaign—crafting graphics, copy, and strategy—to achieve the highest performance in Bestop’s advertising history.
- Conceptualized and executed high-impact campaigns by directing the development of Bestop’s 70th-anniversary giveaway and the “Run the Rubicon” campaign, driving millions of entries and producing video content that showcased the brand alongside Fred Williams.
Digital Marketing Consultant
PGMNT
01.2022 - Current
- Analyzed problematic areas to deliver targeted recommendations and solutions for PGMNT’s clients, optimizing processes and outcomes.
- Collaborated with cross-functional teams to define, strategize, and implement marketing and web strategies, aligning with PGMNT’s mission and client objectives.
- Developed technical and non-technical marketing materials—including presentations, public relations campaigns, articles, newsletters, and video graphics for various brands—to effectively engage diverse audiences.
- Created and managed PGMNT's website from concept to launch, showcasing advanced web development and design expertise.
Content Manager
Kové
10.2020 - 01.2022
- Managed content creation and distribution across online channels and social media platforms, ensuring consistent and impactful messaging.
- Orchestrated content sessions by selecting and coordinating photographers, designers, and videographers to produce engaging visual assets.
- Boosted brand awareness and generated leads through the management of internal and external marketing campaigns and programs.
- Engaged relevant influencers to further build brand awareness and expand audience reach.
Content Manager
ReBru Spirits
08.2020 - 06.2021
- Created company brand messaging along with collateral materials, customer events, promotional strategies, and product commercialization initiatives.
- Utilized a content management system to analyze user engagement and website traffic metrics for data-driven decision-making.
- Filmed, photographed, and edited images and videos using Adobe Creative Suite, ensuring high-quality visual content.
- Engaged relevant influencers to amplify brand awareness and reach targeted audiences.
- Managed internal and external digital marketing campaigns and programs, driving lead generation and brand growth.
Media Manager
Australian Open
12.2017 - 03.2019
- Managed real-time social media coverage by coordinating live updates and dynamic content to keep fans informed and engaged throughout the event.
- Analyzed audience demographics and performance metrics to refine content strategy and scheduling, ultimately boosting viewership and audience retention.
- Spearheaded cross-platform marketing initiatives by aligning brand messaging with the official event website, email campaigns, and broadcast channels.
- Maintained a detailed content calendar to ensure timely, consistent releases of editorial and promotional material across all digital platforms.
Marketing Coordinator
ANGRYchair
07.2017 - 03.2019
- Created press releases, announcements, newsletter articles, and website copy to boost brand visibility and engagement.
- Organized logistics for marketing and proposal strategy meetings, ensuring efficient coordination and clear communication among stakeholders.
- Oversaw day-to-day operations for a production company specializing in videos for webcasting, commercials, and special events, maintaining smooth workflows and timely deliverables.
Assistant Artistic Director
MiMo
01.2013 - 03.2013
- Provided social media support and artist management for musical groups from Jordan, Paris, and the United States, cultivating global partnerships and demonstrating leadership in a foreign country.
- Managed client relationships and expectations for creative projects with varying budgets and objectives, ensuring alignment and successful outcomes.
Intern
New York Stock Exchange NextGen Bootcamp
01.2012 - 01.2012
- Gained firsthand exposure to financial markets and trading operations while working at the New York Stock Exchange, deepening understanding of market dynamics and regulatory frameworks.
Education
MERN Full Stack Development - Computer Programming
MIT
CORe Credential of Readiness - Business Administration And Management
Harvard Business School
Bachelor of Science - Marketing
MSU Denver
Continued Education: Graphic Design - Graphic Design
Fort Lewis College
Skills
- Adobe creative suite master
- Web Development
- JavaScript
- MangoDB
- Expressjs
- NodeJS
- Product photography
- Lifestyle photography
- Videography
- Branding & Design
Timeline
Content Marketing Coordinator
Bestop
01.2023 - Current
Digital Marketing Consultant
PGMNT
01.2022 - Current
Content Manager
Kové
10.2020 - 01.2022
Content Manager
ReBru Spirits
08.2020 - 06.2021
Media Manager
Australian Open
12.2017 - 03.2019
Marketing Coordinator
ANGRYchair
07.2017 - 03.2019
Assistant Artistic Director
MiMo
01.2013 - 03.2013
Intern
New York Stock Exchange NextGen Bootcamp
01.2012 - 01.2012
CORe Credential of Readiness - Business Administration And Management
Harvard Business School
Bachelor of Science - Marketing
MSU Denver
Continued Education: Graphic Design - Graphic Design
Fort Lewis College
MERN Full Stack Development - Computer Programming
MIT
Similar Profiles
Victor QuezadaVictor Quezada
Warehouse/Shipping and Receiving Associate at BestopWarehouse/Shipping and Receiving Associate at Bestop
YANELA OROZCOYANELA OROZCO
HR Benefits Coordinator/Employee Relations at Kleen-Tech ServicesHR Benefits Coordinator/Employee Relations at Kleen-Tech Services
Isaac GarciaIsaac Garcia
Laboratory Supervisor at Eurofins DPTLaboratory Supervisor at Eurofins DPT
Bria McCaulleyBria McCaulley
Choir Member at MSU DenverChoir Member at MSU Denver
Marco ValdezMarco Valdez
General Laborer at Colorado Department Of CorrectionsGeneral Laborer at Colorado Department Of Corrections