Kent Nelson
Colorado Springs
Summary
Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization.
Overview
10
10
years of professional experience
1999
1999
years of post-secondary education
Work History
Head Coach
Pine Creek High School
COLORADO SPRINGS
09.2023 - Current
- Developed training programs for swimmers to enhance technique and performance.
- Coordinated swim meets and events to ensure smooth operations and athlete participation.
- Mentored assistant coaches to strengthen team coaching strategies and skills.
- Worked closely in training capacity with fellow student-athletes during off-season.
- Established clear benchmarks for performance and monitored individual and team progress.
- Coordinated pre-season tryouts, training camps and special workshops to support team goals.
- Monitored and evaluated athlete's performance, providing constructive feedback and personalized coaching.
Head Coach
Rocky Mountain Rapids Swim Team
COLORADO SPRINGS
06.2022 - Current
- Developed training programs for competitive swim practices and athlete development.
- Coordinated team schedules, ensuring efficient use of pool facilities and resources.
- Mentored junior coaches, enhancing their skills in swim techniques and team management.
- Organized swim meets, managing logistics for events and participant registration.
- Fostered a positive team environment, promoting sportsmanship and collaboration among athletes.
- Communicated effectively with parents regarding team policies and swimmer progress updates.
- Collaborated with peer and parent liaisons to achieve program growth while managing coaching development.
Marketing Director
Total Aquatic Programming, LLC.
COLORADO SPRINGS
01.2018 - Current
- Developed and executed comprehensive marketing strategies for aquatic programming services.
- Managed brand positioning and messaging across multiple marketing channels.
- Oversaw digital marketing campaigns to enhance online presence and engagement.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Directed content creation for promotional materials, social media, and website updates.
- Created customer-focused messaging that resonates with target audiences.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Boosted sales by developing new product marketing strategies.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
- Developed marketing strategies based on corporate objectives and market trends.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
Digital Marketing Specialist
Counsilman-Hunsaker
Denver
01.2016 - 05.2022
- Developed digital marketing strategies to enhance brand visibility and engagement.
- Managed social media campaigns across various platforms to increase audience interaction.
- Created and optimized content for websites, blogs, and promotional materials.
- Analyzed website traffic and user behavior to improve online presence and reach.
- Executed email marketing campaigns targeting specific customer segments effectively.
- Conducted market research to identify trends and inform marketing initiatives.
- Created content for websites, blogs, social media platforms, and online advertising.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Provided technical support during product launches or other special events.
- Responded promptly to customer inquiries via social media platforms.
- Conducted A and B testing to improve user experience on websites.
- Implemented retargeting strategies to re-engage website visitors and increase conversions.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
Education
Marketing Management
National American University
09.2013 - 09.2014
Bachelor of Science - Communications
Augustana College
Rock Island, IL 09.1994 - 05.1998
Schlarman High School
Danville, ILSkills
- Training program development
- Performance tracking
- Event coordination
- Technique analysis
- Athlete mentorship
- Marketing strategy
- Digital marketing
- Team leadership
- Effective communication
- Special events planning
- Media relations
References
References available upon request.
Timeline
Head Coach
Pine Creek High School
09.2023 - Current
Head Coach
Rocky Mountain Rapids Swim Team
06.2022 - Current
Marketing Director
Total Aquatic Programming, LLC.
01.2018 - Current
Digital Marketing Specialist
Counsilman-Hunsaker
01.2016 - 05.2022
Marketing Management
National American University
09.2013 - 09.2014
Bachelor of Science - Communications
Augustana College
09.1994 - 05.1998
Schlarman High School