KELLY (BARBER) SMITH
Denver
Summary
Dynamic Portfolio Account Manager with a proven track record at Informa TechTarget, adept in client relationship management and investment policy development. Successfully drove revenue growth through strategic market research and data reporting, achieving significant sales milestones. Renowned for fostering strong client partnerships and delivering tailored financial solutions that meet diverse needs.
Overview
19
19
years of professional experience
Work History
Portfolio Account Manager
Informa TechTarget
01.2025 - Current
- Guided client decisions based on tax or other financial benefits to help each reach desired goals.
- Crafted and revised investment policies to guide portfolio management decisions and actions.
Customer Account Director
Informa TechTarget
01.2023 - 12.2024
- Produced sales documents, finalized deals and filed records.
- Created detailed reports of customer accounts including contact information, billing history, payment status, and account activity.
- Generated sales leads by cold calling prospective customers and following up on referrals from existing clients.
Growth Account Executive
Information Resources
01.2022 - 12.2022
- Monitored competitors' activities and adjusted strategies accordingly.
- Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
- Performed product demos at conferences, meetings, seminars, or other venues as necessary.
- Conducted market research to identify new business opportunities.
Account Executive, Acquisition
Informa TechTarget
11.2021 - 12.2021
- Established relationships with potential clients through cold calling and networking events.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Converted prospects by maintaining and managing sample inventory to aid sales pitch.
New Business PM & Senior Account Executive
Lamar Advertising
10.2016 - 11.2021
- Responsible for selling media to acquire new customers, and expand services to existing clients through up selling initiatives
- Additionally, leading New Business Development team to highest year of performance to date with targeting marketing and sales approaches
- 2017 Regional Employee of the Year
- Top leader of Account Executives achieving over 145% of annual goal for 2017 and 155% annual goal for 2018
- Achieved $700,000 in new revenue leading New Business Development team
- Responsible for training, project development, marketing and daily management of New Business Development team
- Salesforce and Highspot Super User for Western Region
Regional Director of Sales
Sign Language XL - AEG Live
05.2014 - 10.2016
- Responsible for selling production to acquire new customers, and expand services to existing clients through up selling initiatives
- Obtained partnership with Miami Dolphins as exclusive Naming Rights partner for $3,000,000 new revenue
- Team leader for development of new platform for customer online ordering, cutting order entry time by 30% and increasing lead generation revenue 55% year over year
- Hired as first remote employee for company to develop south and southeast marketplace
- Responsible for selling events & venues, out of home and retail production for customer marketing
Senior Account Executive
Outfront Media
10.2013 - 05.2014
- Responsible for selling outdoor advertising media to new and existing clients through the development of individual needs and targeted market evaluation
- Top new business producer in office with over $836,000 revenue
- Performed an average of 30 cold calls daily, with 15 new business calls per week
Account Executive
Lamar Advertising Company
02.2011 - 09.2013
- Responsible for selling out of home media to current and prospective clients
- Top salesperson for 2012 achieving a 138% increase in year over year revenue
- Received the '125 CLUB' award for outstanding regional sales performance
- Generated $1,785,000 in new and incremental revenue for 2013
- Substantially exceeded sales goals 27 of 27 months of employment
- Responsible for 85% of total company revenue for February 2013
- Created an average of 15 proposals per week for upsell to current and prospective clients
Nationals and Majors Account Executive
The Denver Post
11.2006 - 02.2011
- Responsible for developing marketing programs to acquire new customers, and expand services to existing clients through up selling initiatives
- Generated average yearly revenue exceeding $8 million a year
- Recognized as top Digital Media seller in organization, generating an average of $200,000 per month
- Produced over $820,000 in new revenue for 2010
- Spearheaded digital selling platform
Account Executive
The Kansas City Star: Lee's Summit Journal
10.2005 - 11.2006
- Responsible for all existing clients in the automotive and healthcare portfolio, as well as increasing revenue for both verticals
- Acquired 85 new advertisers through cold calling
Education
BSBA - MARKETING, BUSINESS MANAGEMENT
UNIVERSITY OF CENTRAL MISSOURI
12.2006
Skills
- Client relationship management
- Investment policy development
- Financial analysis
- Market research
- Sales forecasting
- Data reporting
Accomplishments
- BIG SIS with Big Brothers Big Sisters Organization
- Committee Chairperson for Broward County's Top 100 Women with Boys and Girls Club
- Company liaison for Thornton Crusaders
- Marketing board member for Mi Casa
- 2018 Sales Success Seminars attendee
Timeline
Portfolio Account Manager
Informa TechTarget
01.2025 - Current
Customer Account Director
Informa TechTarget
01.2023 - 12.2024
Growth Account Executive
Information Resources
01.2022 - 12.2022
Account Executive, Acquisition
Informa TechTarget
11.2021 - 12.2021
New Business PM & Senior Account Executive
Lamar Advertising
10.2016 - 11.2021
Regional Director of Sales
Sign Language XL - AEG Live
05.2014 - 10.2016
Senior Account Executive
Outfront Media
10.2013 - 05.2014
Account Executive
Lamar Advertising Company
02.2011 - 09.2013
Nationals and Majors Account Executive
The Denver Post
11.2006 - 02.2011
Account Executive
The Kansas City Star: Lee's Summit Journal
10.2005 - 11.2006
BSBA - MARKETING, BUSINESS MANAGEMENT
UNIVERSITY OF CENTRAL MISSOURI
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