Summary
Overview
Work History
Skills
Community
Accomplishments
References
Timeline
Generic

Kelli Kremer

Broomfield

Summary

Retail professional with over 25 years of experience managing multiple stores and large teams. Proven track record in driving sales growth and enhancing customer engagement at Cotopaxi. Skilled in strategic planning, community partnerships, and team leadership, with successful new store openings and effective merchandising initiatives. Demonstrated ability to utilize data for informed decision-making, resulting in revenue increases and operational cost reductions.

Overview

29
29
years of professional experience

Work History

Associate Director of Retail Stores

Cotopaxi
11.2020 - Current
  • Oversaw 18 retail stores and 100 staff, enhancing sales performance and budget management.
  • Facilitated 11 new store openings, optimizing customer experience and achieving sales targets.
  • Directed hiring, training, and sales analysis to elevate store operations.
  • Established community partnerships to strengthen brand presence and drive sales growth.
  • Analyzed sales data to identify trends and implement targeted improvement strategies.
  • Led visual merchandising initiatives and retail marketing strategies, boosting customer engagement.
  • Developed a robust onboarding program for retail staff to ensure effective training.
  • Created and implemented a selling model for staff to guide customer interactions.

Assistant Director of Retail | Flagship Store Manager

prAna
08.2014 - 11.2020
  • Managed prAna's flagship store, along with multiple branded locations, focusing on impactful merchandising and community engagement.
  • Recruited and developed retail leaders, ensuring alignment with company standards and sales targets.
  • Organized and executed in-store and off-site events to boost brand visibility and drive sales.

Store Manager

OfficeMax / Office Depot
04.1996 - 08.2014

Directed store operations, encompassing hiring, training, sales analysis, and community partnerships.

Optimized customer experience during new store openings across multiple markets.

Achieved sales targets through strategic planning and execution of operational initiatives.

Skills

  • Strategic planning
  • Leadership development
  • Sales management and retail strategies
  • Cross-functional collaboration
  • Profitability analysis and P&L management
  • Fiscal planning
  • Customer engagement and experience
  • Service delivery excellence
  • Visual merchandising
  • Mentorship and training
  • Budget management
  • Project management
  • Community engagement
  • Data analysis
  • Coaching and mentoring
  • Team leadership and collaboration
  • Meeting facilitation
  • Recruitment and hiring

Community

  • Girl Scout Troop Leader, 2012-2014, Guided and mentored 23 K-1st grade girls to develop leadership skills.
  • Volunteer, Care-Letters, 2011-2016, Supported children facing critical illness through letters of encouragement and hope.

Accomplishments

2017 - BRIDGE BUILDER Award prAna

“You unite teams and people through your consistent communication and

collaboration, which leads to strong teamwork and results. You connect others to

information they need to involve the right people to contribute.”

2015 - BULLDOZER Award prAna

“With your tenacious spirit, you got fantastic results in the faces of challenges and

obstacles. You moved mountains and tunneled thru rock without running people

over. You got sh*t done while earning the respect of your peers along the way.”

References

References available upon request.

Timeline

Associate Director of Retail Stores

Cotopaxi
11.2020 - Current

Assistant Director of Retail | Flagship Store Manager

prAna
08.2014 - 11.2020

Store Manager

OfficeMax / Office Depot
04.1996 - 08.2014

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Kelli Kremer