Keith A. Dennis
Littleton
Summary
Transformational media and marketing executive with 15+ years of experience driving revenue, audience growth, and brand strategy across B2B publishing platforms. Proven success in P&L leadership, team development, digital transformation, and community engagement. Known for turning underperforming markets into top performers through bold leadership and data-driven execution.
Overview
15
15
years of professional experience
Work History
Market President & Publisher
Denver Business Journal
Denver
01.2023 - Current
- Reversed market decline, ranking #2 nationally among 40 business journals in 2024.
- Increased advertising revenue by 21% in 2024 and forecasted 12.5% growth in 2025.
- Surpassed new business revenue goals by 204% in 2024.
- Grew top 30 accounts by 39% in 2024 and 23% in 2025.
- Launched high-impact editorial features: Power Book, Denver Icons, Future of Healthcare.
- Rebuilt sales and marketing team; helped promote VP of Sales to publisher role in another market.
- Held expenses flat to budget in 2025 after reducing costs by 6% in 2024.
Market President & Publisher
Albuquerque Business First
Albuquerque
10.2020 - 12.2022
- Delivered record-high advertising revenue (+19% YoY in 2021).
- Transformed newsroom performance with new editorial leadership.
- Surpassed new business goals by 16% in 2022; reduced expenses by 5%.
- Increased event sponsorship revenue by 15%; maintained 65–70% margins.
Regional Director, Audience Development
American City Business Journals
Charlotte
01.2019 - 01.2020
- Achieved 20% growth in subscription revenue through strategic audience initiatives across 40 markets.
- Coached over 40 account executives to strengthen team performance and effectiveness.
- Directed national recruitment and onboarding processes for audience roles to build strong teams.
- Developed comprehensive plans aligning corporate objectives with regional goals to drive success.
- Managed cross-functional teams, ensuring effective collaboration and communication across departments.
- Analyzed market trends to identify growth opportunities and enhance market presence.
- Implemented operational policies that improved efficiency across multiple locations.
- Coordinated training programs to elevate staff skills and boost performance levels.
Audience Development Director
Austin, Houston, San Antonio Business Journals
Austin
09.2015 - 12.2018
- Managed over $5.6M in revenue across three major Texas markets with strategic oversight.
- Surpassed circulation and revenue targets, achieving year-over-year growth rates up to 37%.
- Led teams and crafted event strategies for over 2,000 annual attendees.
- Executed events to boost community involvement and foster awareness.
- Directed marketing strategies to clearly convey mission and impact.
- Analyzed industry trends to pinpoint new avenues for revenue enhancement.
- Collaborated with internal departments to align development with organizational goals.
- Developed comprehensive marketing strategies aligned with business goals.
Account Executive
Austin Business Journal
Austin
06.2010 - 09.2015
- Achieved national ranking in top 10 among 100+ executives, surpassing quota by 120–130%.
- Mentored peers across 43 markets, initiating new ad revenue streams generating $30K annually.
- Developed strategic sales plans to drive business growth and expand market reach.
- Built strong client relationships to understand needs and preferences.
- Managed client accounts, ensuring timely communication and satisfaction.
- Maintained accurate sales activity records using CRM software systems.
Education
BBA - Finance & Real Estate
Baylor University
Waco, TX12-2009
Skills
- Relationship management
- Transformational leadership
- Multimedia marketing
- Influential storytelling
- Brand development
- Revenue generation
- Business development
- P&L oversight
- Strategic planning
- Networking
- Project management
- Budget oversight
- Market analysis
- Revenue forecasting
- Digital marketing
- Content strategy
- Sales enhancement
- Change management
Awards
- Eagle Award, Excellence in department and market leadership
- 2016
- 2018
- 2021
- 2024
Boards
- Board Member, CNM Foundation, 01/01/20, 12/31/22
- Committee Member, CNM Dev Committee, 01/01/22, 12/31/22
- Board Member, Junior Achievement NM, 01/01/22, 12/31/22
- Board Member, Junior Achievement CO, 01/01/23, Present
- Board Member, American Heart Association, 01/01/23, Present
- Board Member, CO Business Roundtable, 01/01/23, Present
Timeline
Market President & Publisher
Denver Business Journal
01.2023 - Current
Market President & Publisher
Albuquerque Business First
10.2020 - 12.2022
Regional Director, Audience Development
American City Business Journals
01.2019 - 01.2020
Audience Development Director
Austin, Houston, San Antonio Business Journals
09.2015 - 12.2018
Account Executive
Austin Business Journal
06.2010 - 09.2015
BBA - Finance & Real Estate
Baylor University
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