Summary
Overview
Work History
Education
Skills
Timeline
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KAYLEE M. FELDT

KAYLEE M. FELDT

Denver,CO

Summary

Dynamic sales leader with over 12 years of experience in brand partnerships, sales strategy, client management and marketing. Currently serving as Head of Growth Sales at LTK, leading a team of 10 to drive revenue growth through scalable processes, cross-functional collaboration, and data-driven decision-making. Proven track record of developing & optimizing go-to-market strategies, enhancing sales performance, and aligning sales execution with company objectives. Seeking to leverage expertise in sales operations and strategy to contribute to Pinterest's SMB growth initiatives.

Overview

8
8
years of professional experience

Work History

Head of Growth (Mid-Market), Brand Partner Sales

LTK (rewardStyle)
04.2022 - Current
  • Lead a team of 8-10 managers, client partners, and BDRs to achieve +$30M in brand/creator mid-market partnership sales, $5M in in-app media sales, while contributing to $200M transactional revenue goal.
  • Manage and strengthen partnerships with key CMOs, VPs, and Directors in business category including Alo Yoga, HelloFresh, Nike, DSW, Chewy, HSN, Victoria Secret, and more.
  • Guide strategic brand proposals to secure large scale, long-term investment with key partnerships.
  • Collaborate with cross-functional teams to create go-to-market opportunities, products, and supporting materials to achieve project milestones and deliver high-quality results. Inclusive of Product, Operations, Legal, Finance, and Marketing collaboration.
  • Support building the go-to-market strategy for the EU LTK Team (London) inclusive of leading trainings, supporting partnership development meetings, book of business roadmap planning, reporting training and more.
  • Manage the team's CRM against internal reports to successfully project and report on revenue pacing for leadership. Build and streamline data analysis tools to support the sales team reporting needs to scale brand spend.
  • Create an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.

Senior Brand Partnerships Manager (Sales)

Giving Assistant
01.2020 - 01.2022
  • Own partner portfolio of 150+ brands working to hit monthly & quarterly revenue targets via placement bookings, partnership optimizations, onboarding new brands, and uncovering unique, new channel opportunities like TM+, social campaigns, etc.
  • Consistently exceeded monthly revenue goals during my time here!
  • Manage account team in supporting campaign setup and unique campaign initiatives.
  • Promoted in under a year and assigned direct reports!
  • Manage client presentations, leadership reporting, & network relationships.
  • Created virtual ‘roadshows’ for agency/network teams & worked to launch TM+ initiatives internally.
  • Work with creative, email, SEO, product and engineering teams to coordinate new opportunities and campaigns to support internal and partner goals.
  • Awarded 2021 Rakuten Golden Link Award for Outstanding Campaign w/ Anthropologie!

Affiliate/Partnership Account Manager

Acceleration Partners
01.2017 - 01.2020
  • Managed top to bottom affiliate programs for client portfolio on key account team. Launched/managed StubHub, Postmates, and Reebok US Affiliate Programs!
  • Developed and executed all program strategies including partnership recruitment & development, managing campaign budgets exceeding $6MM per year, and launching optimizations to meet program revenue goals.
  • Owned all account communications to brands/partner teams including reporting, weekly and monthly client overviews, and various ad hoc requests, using network data & excel.

Education

Bachelor's of Art - Merchandising & Marketing

The Art Institute of Colorado
Denver, CO
01.2013

Skills

  • Media Planning, Development and Coordination
  • Proficient in all affiliate networks including CJ, Rakuten, Impact, and SAS
  • Salesforce, Hubspot, Pipedrive Proficient
  • Microsoft Office & Adobe Suite
  • Looker, Google AdWords & Analytics
  • Data Story-telling & Reporting
  • Proficient in all affiliate networks including CJ, Rakuten, Impact, and SAS
  • SMB Sales & Pipeline Management
  • Public Speaking and Presenting
  • SEO and Content Skills
  • Social Media Marketing
  • Talent development

Timeline

Head of Growth (Mid-Market), Brand Partner Sales

LTK (rewardStyle)
04.2022 - Current

Senior Brand Partnerships Manager (Sales)

Giving Assistant
01.2020 - 01.2022

Affiliate/Partnership Account Manager

Acceleration Partners
01.2017 - 01.2020

Bachelor's of Art - Merchandising & Marketing

The Art Institute of Colorado

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KAYLEE M. FELDT