Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Katie Ertl

Basalt

Summary

I have spent many years of my work life with Aspen Skiing Company and PSIA-RM and PSIA/AASI National. Details about my roles are highlighted below in this resume. My love for the Ski Industry grows as my curiosity and willingness to learn continue throughout the years.

Overview

29
29
years of professional experience
1
1
Certification

Work History

SVP Mountain Operations

Aspen Skiing Company
10.2017 - 03.2025
  • Developed and implemented strategic plans to enhance organizational growth on mountain and operational efficiency across 4 mountains.
  • Fostered feedback processes to support personal/professional goals for team members.
  • Worked across departments to determine best approach to expense management, and alignment to company objectives.

Managing Director Ski/Snowboard Schools

Aspen Skiing Company
09.2005 - 10.2017
  • Led strategy development, aligning initiatives with business goals to drive growth and profitability across 4 Ski Schools.
  • Worked with teams to foster collaboration for the outcome of: efficiency in operations, increased team productivity, heightened guest service models, improved pro scheduling, and continued excellence in training.
  • Developed and managed budgets, ensuring financial accountability, and growth through product development, pricing, and volume growth.
  • Analyzed comparative market trends to identify opportunities for products and competitive advantage.

PSIA National Team Member/Teams Manager

PSIA/AASI
04.1996 - 04.2012
  • Dedicated efforts to represent PSIA/AASI at a National Level as an Alpine team member across 9 regions.
  • Participated in writing articles, and manuals for the National Ski Journal and other Ski Industry Magazines.
  • Worked closely with the PSIA/AASI National Board to standardize national education material, as well as maximize opportunities to attend/present at Interski conferences internationally.
  • Assisted in training new team members on organizational standards and procedures as teams changed over every 4 years.

Aspen Highlands Ski School Manager/Training Manager

Aspen Skiing Company
09.1999 - 09.2005
  • Oversaw daily school operations for adult and kid classes.
  • Organized, scheduled and developed training topics to enhance the professional growth of S3 pros.
  • Collaboratively developed and implemented strategic initiatives to grow the bottom line of the school, and to manage expenses within the Training department.
  • Managed budgets, allocating resources efficiently across departments..


Education

Kinesiology

University of Colorado At Boulder
Boulder, CO
12-1992

Skills

  • Operational excellence
  • Organizational development
  • Team collaboration
  • Development of culture

Certification

  • Certified Level 3 Alpine PSIA-RM
  • Certified Level 1 Snowboard AASI-RM
  • CS1 PSIA-RM

Timeline

SVP Mountain Operations

Aspen Skiing Company
10.2017 - 03.2025

Managing Director Ski/Snowboard Schools

Aspen Skiing Company
09.2005 - 10.2017

Aspen Highlands Ski School Manager/Training Manager

Aspen Skiing Company
09.1999 - 09.2005

PSIA National Team Member/Teams Manager

PSIA/AASI
04.1996 - 04.2012

Kinesiology

University of Colorado At Boulder

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Katie Ertl