Katharine Campbell
Golden
Summary
Dynamic marketing professional with proven expertise in developing and executing strategies that enhance market growth and profitability. Exceptional communicator and leader, adept at building high-performing teams and driving personnel engagement. Proficient in organizing office operations and managing schedules to optimize productivity. Committed to delivering outstanding customer service and meeting organizational objectives.
Overview
9
9
years of professional experience
Work History
Office Coordinator
Environmental Landworks
Golden
09.2024 - Current
- Managed end-to-end office operations, serving as a cross-functional hub for leadership, HR, IT, vendors, and staff.
- Led onboarding processes and provided employee support through systems setup and documentation management.
- Administered vendor contracts and service relationships to ensure cost efficiency and quality standards.
- Owned internal communications and scheduling, enhancing administrative workflows for better consistency.
- Coordinated facilities operations and supply management while organizing internal events with professionalism.
- Proactively identified operational gaps, implementing process improvements to support company growth.
Outreach and Brand Coordinator
Veriheal
Denver
01.2023 - 06.2024
- Created and managed relationships with customers, vendors, and partners to build brand loyalty.
- Organized promotional events to launch new products or services in order to raise brand awareness.
- Analyzed customer feedback and survey results to assess effectiveness of existing brand initiatives.
- Developed content for websites, blogs, social media platforms, and other digital channels to promote the brand.
- Monitored competitor activities and prepared reports on their activities related to branding efforts.
- Managed budgets for each project while ensuring all costs stayed within allocated amounts.
- Collaborated with internal teams such as marketing and sales personnel to ensure consistency in messaging across all channels.
- Provided guidance on how best to utilize resources efficiently when creating advertising campaigns for multiple brands simultaneously.
- Drafted press releases announcing new product launches or upcoming promotions.
- Coordinated photo shoots of products or people wearing company-branded clothing items.
- Maintained an up-to-date knowledge of industry trends by attending conferences and networking events.
- Ensured compliance with local regulations when launching campaigns in different countries.
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Maintained an up-to-date knowledge of emerging technologies related to social media marketing.
- Coordinated with external vendors or agencies to produce high quality visuals or videos.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Conducted interviews with customers or influencers to gain insights into target audiences.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Produced films and other video products, regulating distribution and operating film library.
- Coordinated positive media interviews and events sponsorships.
- Developed scripts for various commercial campaigns and narrations.
- Researched target audiences to better understand how best to craft messages through voice work.
- Delivered high-quality recordings within tight deadlines while working under pressure.
- Rehearsed lines alone and with partners or teams to solidify top-notch delivery.
- Maintained personal appearance by meeting costume and makeup requirements.
Budtender
Leiffa Brands
Lakewood
05.2021 - 06.2022
- Worked to ensure a positive and hassle-free customer experience
- Settled any customer disputes in a professional and pleasant manner
- Identified and maximized sales opportunities, and increased customer retention rates
- Worked to ensure a neat and attractive sales environment, and assisted in the setup of visual displays
- Promoted from this position to upper management within a year of employment.
- Greeted customers with a friendly and inviting attitude.
- Assisted customers in selecting the best products for their needs.
- Maintained knowledge of current cannabis strains, edibles, concentrates, and paraphernalia.
Help Center Coordinator
Point Loma Nazarene University
San Diego
10.2018 - 08.2020
- Manage student worker schedules and approves timecards and hours
- Oversees the daily operations of the onsite Service Desk
- Creation and implementation of training and knowledge base
- Overseeing communication interdepartmentally.
- Responsible for overseeing first time account sign in for New Student Orientation
- Provided technical assistance and support for incoming queries and issues related to computer systems, software, and hardware.
- Assisted in the installation of new hardware and software components.
- Resolved network connectivity issues.
- Performed troubleshooting to diagnose and resolve technical issues.
- Updated antivirus protection on all computers on a regular basis.
- Collaborated with IT team members to identify system requirements and resolve problems.
- Provided end-user training when needed.
- Responded promptly to customer inquiries via phone or email.
- Identified recurring technical issues and provided solutions to prevent future incidents.
- Supported remote desktop connections for users requiring assistance offsite.
- Troubleshot hardware issues and worked with service providers to facilitate repairs for end users.
Help Desk Technician
Point Loma Nazarene University
San Diego
05.2017 - 10.2018
- Provide technical assistance via phone or ticketing service
- Account support and assistance
- Software troubleshooting and support.
- Provided technical assistance and support for incoming queries and issues related to computer systems, software, and hardware.
- Provided end-user training when needed.
- Identified recurring technical issues and provided solutions to prevent future incidents.
- Repaired damaged cables or replaced defective components as necessary.
- Troubleshot hardware issues and worked with service providers to facilitate repairs for end users.
- Assisted customers with various types of technical issues via email, live chat and telephone.
- Maintained records, logs and lifecycle documentation of work requests.
- Handled customer service issues by providing guidance or escalating for advanced support.
- Served as first point of contact for incoming technical service calls and emails.
- Used remote login tools to assist clients with technical and product questions.
- Delivered remote assistance for technical issues using screen sharing, mouse and keyboard control and other tools.
- Developed and maintained strong relations with customers to meet quality expectations.
- Worked with internal teams to deliver accurate information to customers and service accounts.
- Reviewed support cases for technical and troubleshooting accuracy and identified needed process improvements.
- Maintained up-to-date case documentation for future reference.
- Delivered local and remote Tier 1 IT support for hardware and software to company personnel.
- Dispatched vendors to perform onsite service to mitigate problems beyond scope of telephone troubleshooting.
Assistant Manager
Leiffa Brands
Lakewood
06.2022
- Provided optimal assistance to the General Manager and handled a variety of tasks
- Managed budtenders schedules and training
- Knowledge and proficiency in METRC
- Cash handling and working with vendors for payments.
- Greeted customers with a friendly and inviting attitude.
- Maintained knowledge of current cannabis strains, edibles, concentrates, and paraphernalia.
- Advised customers on various products such as effects, flavors, potency levels, and prices.
- Verified customer identification to ensure they met age requirements for purchasing marijuana products.
- Operated cash registers to process payments from customers.
- Resolved customer complaints in a timely manner to maintain satisfaction ratings.
- Complied with federal, state, and local laws regarding the sale of marijuana products.
- Performed daily opening and closing duties including cleaning tasks as assigned.
- Oversaw sale of merchandise such as flowers, concentrates and edibles.
- Weighed and prepared products in order to accurately package and label items for sale.
- Managed supply restocking, display arrangements and general housekeeping.
- Executed customer-first culture through thoughtful communication and comprehensive product knowledge.
- Computed purchases and received and processed cash or credit payment.
- Opened and closed cash registers by counting money, separating charge slips and balancing drawers.
- Counted money in cash drawer at the beginning of shift to ensure that amounts were correct and have sufficient change.
- Reconciled transactions at end of shift using appropriate forms and reports to verify accuracy of transactions.
- Operated cash register or POS system to receive payment by cash, check and credit card.
- Performed regular reconciliation of cash drawers to ensure accuracy of funds.
- Processed payments by totaling purchases; processing checks, cash, credit cards or automatic debits; issuing change or receipts.
- Prepared financial reports that included weekly and monthly sales summaries, bank deposit slips and reconciliations.
Brand Ambassador
Leiffa Brands
05.2022
- Effectively communicated the mission of our brand
- Developed unique content to improve presence and brand awareness
- Educated public on brand mission as well as products
- Promoted products through content creation and events
- Setup and tear down major vendor events
- Created brand awareness from networking with vendors and public.
- Talent scouting and management of Celebrity spokespersons and influencers.
- Drafted and facilitated Statement of Work contracts for influencers and celebrity spokespersons.
- Engaged customers through social media platforms to create a sense of community around the brand.
- Created content such as videos, blogs, and articles highlighting the company's offerings.
- Managed relationships with vendors involved in promotional activities.
- Represented the organization at networking functions and industry-related meetings.
- Maintained an up-to-date knowledge base on current industry developments.
- Attended trade shows, conferences, and other marketing events as a representative of the company.
Education
Bachelor of Art - Spanish -
Point Loma Nazarene University
San Diego, CA12.2017
Bachelor of Arts - Spanish -
Universidad de Salamanca
Salamanca, Spain12.2016
Skills
- Fast Learner
- Adaptability
- Computer Skills
- Customer Service
- Ability to Multitask
- Leadership
- Communication Skills
- Independent Thinker
- Brand Strategy Development
- Customer Engagement
- Brand voice consistency
- Social media expertise
- Influencer Marketing
- Brand-building strategies
- Social Media Strategy
- Event Coordination
- Client Relationship Building
- Contract Negotiation
- Campaign Development
- Customer Acquisition
- Problem-Solving
- Reliability
- Office management
- Vendor relations
Languages
Spanish; Castilian
Hobbies and Interests
- Trying new restaurants
- Spending times with friends
- Golfing
Timeline
Office Coordinator
Environmental Landworks
09.2024 - Current
Outreach and Brand Coordinator
Veriheal
01.2023 - 06.2024
Assistant Manager
Leiffa Brands
06.2022
Brand Ambassador
Leiffa Brands
05.2022
Budtender
Leiffa Brands
05.2021 - 06.2022
Help Center Coordinator
Point Loma Nazarene University
10.2018 - 08.2020
Help Desk Technician
Point Loma Nazarene University
05.2017 - 10.2018
Bachelor of Art - Spanish -
Point Loma Nazarene University
Bachelor of Arts - Spanish -
Universidad de Salamanca