Karisha Lucero

• Developed engaging content for marketing campaigns and promotional materials.
• Crafted compelling copy for print and digital mediums: diverse plasma donation campaigns, social media platforms, websites/landing pages, emails, newsletters, blogs, and print (billboards, banners/signs, and other marketing materials).
• Collaborated with design teams to create visually appealing content, while ensuring cohesive brand messaging and adhering to strict deadlines.
• Edit existing copy to improve readability, while preserving the intended message.
• Developed SEO-friendly & keyword-rich text, with solid call-to-action statements that drove conversions.

• Crafted high-quality, insightful, and entertaining content that captured the unique satire voice of Rooster Magazine, enhancing reader engagement.
• Researched and developed engaging articles on lifestyle and culture topics, pitching story ideas to creative director and editor to align content with audience interests.
• Conducted interviews with industry experts and individual sources for feature stories in print magazine (monthly publication), and weekly stories/articles published online, for over one-million monthly viewers/readers.
• Utilized writing, journalism, editing, and proofreading skills to create engaging and informative content, ensuring alignment with audience expectations.

• Developed engaging content for patient/member education, community resources, marketing campaigns, and brand awareness initiatives, enhancing member enrollments and audience engagement at Kelsey Seybold Clinic.
• Collaborated with upper-level executives and stakeholders to define content goals and initiatives. Participated in multi-team collaboration meetings to align content strategies with organizational goals and values.
• Initiated in-depth research and conducted interviews with healthcare experts, collaborating with design, marketing, and clinical teams to create informative content for diverse audiences.
• Developed print and digital content across multiple channels to drive website traffic and increase audience engagement through SEO optimization.

- Digital deliverables included: web-copy/landing pages/microsites/headlines, social media, emails/newsletters/blogs, copy for promotional videos and commercials (radio/TV), updated physician directory, and physician/provider biographies.

- Print deliverables included: billboards, marketing/acquisition campaign mailers, educational material/infographics, and other marketing materials.

• Managed multiple projects from concept to completion within tight deadlines while maintaining high quality standards.
• Analyzed performance data/analytics for campaigns and deliverables to inform and optimize future initiatives.
• Developed compelling copy for digital marketing campaigns across diverse platforms.
• Collaborated with designers to create cohesive brand messaging and visual identity.
• Conducted thorough research to inform content strategy and ensure accuracy.
• Edited and proofread copy to maintain high-quality standards and consistency.

• Created user-friendly documentation for health programs and community services and resources (Texas Medicaid for adults and children, CHIP, DSNP, Adult MAGI, and Medicare/Medicaid assignments).
• Edited technical documents to enhance clarity and maintain consistency across platforms.
• Researched healthcare topics and collaborated with subject matter experts to ensure accuracy in technical documentation.
• Managed writing assignments from concept to completion, ensuring adherence to standards for order, clarity, conciseness, style, and terminology while meeting strict timelines.
• Translated complex technical information into easy-to-understand language.