Kara Stegman
Castle Pines
Summary
Performance-driven executive with 25 years of experience in marketing, acquisition and retention strategies. High energy and passion to lead teams to exceed business results and company objectives in a fast paced and ever changing environment.
Overview
26
26
years of professional experience
Work History
Executive Director, Marketing & Retention
DISH & Sling
08.2023 - Current
- Drives all customer marketing and communication strategies across 7M existing customers for a $15B Fortune 250 satellite television company, DISH.
- Added on responsibilities and drives all customer lifecycle marketing and existing customer communications across 2M customers for Sling (streaming service).
- Manages a team that is responsible for implementing all existing customer marketing and churn reduction strategies for the business.
- Develops all existing customer communications and marketing creatives including direct mail, emails, on screen advertising, in app marketing, social, online, and 30 second on air commercials.
Director, Marketing, Partnerships & Customer Retention
DISH
03.2013 - 08.2023
- Developed all existing customer communications and marketing creatives including direct mail, emails, on screen advertising, social, online, and 30 second on air commercials.
- Responsible for a $30M annual communications and ad sales budget, including financial reporting and forecasting.
- Launched two new linear channels called DISH scapes, with over 2M unique viewers per month.
- Owned all brand positioning, marketing, creative and launch plans for a brand new consumer wireless brand, Boost Infinite, to upsell current existing customers.
- Developed hundreds of strategic partnerships with talent from Food Network, HGTV, ESPN, FOX, NFL, CBS, DraftKings, Amazon, Netflix and Youtube.
- Responsible for all corporate crisis management and communications with channel negotiations and channel takedowns.
Senior Manager, Existing Customer Communications
DISH
11.2010 - 03.2013
- Developed existing customer marketing strategies for 13M subscriber base.
- Managed team of seven upper and lower level managers that were responsible for reducing churn and implementing marketing and revenue strategies.
- Managed programs that drove additional revenue for existing customers with upsell strategies, outbound telemarketing, and Call Center training.
- Worked with HBO, Showtime and STARZ to maximize revenue opportunities.
- Responsible for creative branding strategy across all existing customer marketing.
- Responsible for all marketing communications with direct mail, cross channel video, billing statements, online media and email communications to existing subscriber base.
Senior Manager, Customer Retention
DISH
07.2006 - 11.2010
- Drove retention strategies by managing overall customer experience, marketing communications and retention efforts.
- Responsible for customer satisfaction across 12+ call centers, 10K agents worldwide.
- Managed retention partnership campaigns with incentives, sweepstakes and special events to drive customer loyalty and brand awareness.
- Implemented customer education and onboarding initiatives to reduce call in rate, improve customer satisfaction and improve churn metrics.
- Launched all phone offers, product tests and scripting for 1500 retention agents.
- Developed all sales promotions and incentives to drive sales and employee engagement.
Customer Retention Senior Mgr
Checks Unlimited
08.2005 - 07.2006
- Promoted to executive leadership team at Checks Unlimited
- Managed all marketing, retention and research ($500M revenue)
- Implemented all Marketing promotions and advertisements with a $50M budget
- Developed a 3-5 year strategic plan to determine revenues, P/L metrics and operating goals
- Developed communication strategy with a 60M customer base for reactivations
- Managed 2M reorders to maximize revenue and retention possibilities
- Determined product line, promotions, offers and premiums to drive customer retention.
Marketing, Operations & Manufacturing Leadership Positions
Checks Unlimited
08.1998 - 08.2005
- Generated over $143M in sales in a 550-employee Call Center with the launch and analysis of all phone offer, pricing, product and premium testing.
- Managed all Call Center metrics including aht, aux, conversion and revenue per order and oversaw all Call Center training for 100 monthly new hires.
- Determined product line, promotions, offers for new customer acquisition.
- Responsible for processing, printing, boxing, and shipping of 7.5M orders/yr.
- Managed over $250M in revenue annually for Personal and Business Check orders.
- Managed 75 employees in an Operations environment involving 15 job functions
- Managed $2M Internet media buying annually
- Developed over 6 billion marketing printed pieces per year
- Successfully transitioned the acquisition of Designer Checks to Checks Unlimited
- Maximized over 15M visitors in website traffic to checksunlimited.com.
Education
Marketing -
Illinois State University
Normal, IL08.1997
Skills
- Customer Retention
- Customer Acquisition
- Direct Marketing
- Partnership Marketing
- Strategic Partnerships
- Commercial & Video Production
- Marketing Strategy
- Social Media
- Web Design
- Direct Mail & Email
- On Screen Marketing
- Marketing Research
- Call Center & Customer Service
- Project Management
- Operations
- Crisis Communications
Websites
Awards
- 2018-2022 ProMax Winner for Commercials (Walking Dead, Property Brothers, Fox Sports, David Spade, Yellowstone)
- 2020 DISH Team Award Winner
- 2013 DISH Best In Class Winner
Timeline
Executive Director, Marketing & Retention
DISH & Sling
08.2023 - Current
Director, Marketing, Partnerships & Customer Retention
DISH
03.2013 - 08.2023
Senior Manager, Existing Customer Communications
DISH
11.2010 - 03.2013
Senior Manager, Customer Retention
DISH
07.2006 - 11.2010
Customer Retention Senior Mgr
Checks Unlimited
08.2005 - 07.2006
Marketing, Operations & Manufacturing Leadership Positions
Checks Unlimited
08.1998 - 08.2005
Marketing -
Illinois State University
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