Julie Polito
Denver,CO
Summary
Bold, data-first marketing leader with decades of success building world-class content and communications programs. Strategic thinker and manager who develops high-functioning teams and effectively communicates with executives and the board. Strong cross-discipline track record: Growth marketing, product marketing, PR, and production/project management across all channels and mediums.
Overview
6
6
years of professional experience
Work History
Head of Brand + Content Communications
Osano
04.2024 - Current
- In charge of all branding, content, and communications for Osano. Second in command to the Chief Marketing Officer. Manage one employee, cross-functional relationships, and a budget of approximately $350,000
- Pivoted content strategy to focus on virtual events, audio, and video to counteract "content ennui" caused by mediocre AI marketing content.
- Established the first Privacy Pro Survival Summit, which generated over 1,000 registrations in 4 weeks, more than 600 attendees, and an associated deal value of $1 million.
- Launched the Privacy Insider Podcast in May 2024, featuring our CEO and a series of A-List technology leaders. Podcast has nearly 30,000 streams and downloads, averages 84% episode completion, and ranks in the top 100 business tech podcasts in the US and the UK.
- Led messaging strategy for Osano's product/go-to-market pivot. SQO generation for repositioned product bundles is at 85% and 226% of plan, respectively, since Q1 2025 launch.
- Implemented new content processes and efficiencies, which increased content output by 30% and and event volume by 105%.
- Established Women in Privacy, Osano community initiative. Women in Privacy profile series on LinkedIn increased 2-week impressions from 6,000 to 19,000 and increased the average engagement rate from 2.85% to 36.5%. Follow-up Women in Privacy virtual meetup exceeded registration targets by 100%, attendance targets by 95%, and a resulted in a closed won deal within 14 days of the event.
- Planned for 2025: Two Privacy Summits, regular Women in Privacy events and meetups, more extensive brand refresh, Osano's first data-driven awareness campaign.
VP of Marketing
Boardspan
09.2022 - 04.2024
- Executive leader of all marketing activities for Boardspan, a SaaS vendor of assessment tools for public corporate boards. Reported to the Co-Founder and CEO, meeting quarterly with the board to report on marketing-related reporting and strategic planning.
- Produced of unique, relevant, highly respected content informed by first-party data and skilled client relationship building. The Boardspan Webinar Series increased qualified lead count by 85%.
- Established a unified, cross-channel GTM motion rooted in evidence and best practices. Increased email engagement rates by 300% in 2023. Established more collaborative relationship with the sales team.
- Led extensive lead quality and accuracy initiatives that improved marketing operations and better informed strategies across business functions.
- Created corporate narrative, refining it to resonate with multiple audience segments and reflect current pains and solutions.
- Oversaw a budget of approximately $180,000. Managed and mentored two employees new to marketing who have gone on to be high-performing marketing managers in their next roles.
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
Senior Director, Digital Strategy and Creative
Matillion
10.2021 - 07.2022
- Led all of Corporate Marketing during time when company saw 500% ARR growth, secured $312 million in funding, and received a $1.1 billion valuation. Reported to the CMO.
- Managed a team of 6 and a budget of approximately $900,000.
- Defined the corporate narrative that established Matillion's story and informed messaging and positioning across the company.
- Led a cross-functional customer story initiative that increased case study content by 5x.
- Coached executives and domain experts to become global data integration influencers and thought leaders.
- Improved marketing and cross-team communication streamlining processes and implementing Asana and agile project management.
- Raised brand awareness in the market; achieved first-time placement on the Gartner Magic Quadrant and improved position the following year. Improved Share of Voice in a crowded market by 10%. Secured placements in national and global media and garnered several industry awards.
Director, Digital Strategy and Creative
Matillion
10.2020 - 09.2021
- Built the Corporate Marketing function, establishing a transparent, integrated brand and content hub to improve the productivity and outputs of marketing and other teams.
- Established brand guidelines, consistent processes and quality control to further standardize our tone, look and feel.
- Oversaw a design refresh that successfully energized and modernized the brand.
Senior Content Marketing Manager
Matillion
06.2019 - 09.2020
- Established content strategy and production as part of the Demand Generation team, quadrupling output in one year, improving brand quality and consistency, and increasing organic blog traffic by 300% in six months.
Education
Bachelor of Science - Journalism
Northwestern University
Evanston, IL05-1991
Timeline
Head of Brand + Content Communications
Osano
04.2024 - Current
VP of Marketing
Boardspan
09.2022 - 04.2024
Senior Director, Digital Strategy and Creative
Matillion
10.2021 - 07.2022
Director, Digital Strategy and Creative
Matillion
10.2020 - 09.2021
Senior Content Marketing Manager
Matillion
06.2019 - 09.2020
Bachelor of Science - Journalism
Northwestern University
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