Summary
Overview
Work History
Education
Skills
Languages
Timeline
BusinessDevelopmentManager
Julian Soler

Julian Soler

Colombia

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance. Serviced-focused dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs.


Massive experience in strategic planning, sales management, product management, marketing strategies and after sales technical service departments. Experience in direct sales channels (B2B): such as oil and gas, mining, construction, manufacturing, telecommunications, transportation and agriculture (Sugar Mills), as well as indirect sales (B2C).

Overview

15
15
years of professional experience

Work History

General Manager

Heritage Motor
06.2016 - 03.2023
  • Reached a sales rank of one (1) in comparison to the others stores in Colombia in their primary category seven (7) months after the opening and consolidation of that position in the subsequent months until today.
  • Structured and made relevant financial, commercial and marketing policies. On the other hand, defining contribution margins by business unit and product line up.
  • Developed schemes that allowed prioritizing values of trust, operational excellence and service; guaranteeing fidelity of the current customers and recommendation to potential clients.
  • Designed the marketing business plan to introduce the products in the main category. Drew up the budget and sales forecast for designated geographical region.
  • Introduce brand in prestigious motorcycle events with national and international recognition; likewise pursuing strategic partnerships with premium apparel and accessories brands chord with the target customer.
  • Implemented and monitored activities of Trade Marketing &
    Marketing.

Director of Sales and Business Development

ESAB
01.2015 - 05.2016
  • Established marketing strategies and tactics oriented to distribution scheme for mass consumer markets of Central America and South America. In which were defined coverage indicators, effectiveness and depth of portfolio for monitoring and controlling business evolution.
  • Integrated 65% of the distributors to the complementary portfolios of the company, obtaining that 20% were exclusively linked with the brands of the organization.
  • Set the line up of products for Central America and South America markets.
  • Improved the portfolio maturity indicator; reducing the portfolio share maturing from 31% to 18%.
  • Designed and implemented a distribution dealer network with
    radical differentiation between traditional channel implemented by competitors in the market, establishing guidelines for end-user satisfaction.
  • Improved direct communication with headquarters for ordering, strengthening relations in order to ensuring optimal service agreements between the parties. Managed the implementation of training for appointed distributors, which allow to understand the market depth, processes and manufacturing technologies and alienation of the individual goals with the goals of company worldwide.
  • Establish commercial partnerships with regional dealers allowing territorial coverage in each country.

Country Sales Manager

Gulf Oil
01.2013 - 12.2014
  • Increased 28% in sales volume and monthly income ($150K USD) in lubricants and 195% ($ 500K USD) in fuels.
  • Improved non performing loan portfolio indicator; reducing
    share from 53% into 20% (Lubricants) and from 63% into 15% (Fuels).
  • Increased by 4,5% the profitability of lubricants; and 33% in fuels consistent in generation of new strategic alliances.
  • Reduced 18% sales expenses associated with human resources.
  • Accrue penetration of the brand in the segment of heavy industry by strengthening the sales service and technical support. Developing unique and differentiating value proposal aimed at increasing client productivity.
  • Developed strategies and tactics for fuels distribution markets in Colombia. Set an appropriate channel to commercialize products in the target markets. Create a value proposal for dealers and final users.
  • Created commercial alliances with regional companies that allowed an accurate coverage for the storage and distribution of the fuels nationwide.

Territory Sales Account Manager

Terpel
12.2007 - 12.2012
  • 312% increase in sales volume and monthly income of $ 285K USD.
  • At the end of 2011, represented 65% in sales volume, revenue and gross profit of the heavy industry sector for the company in Colombia.
  • Designed and implemented marketing program for the segment of freight and passengers, within 6 months of initiation we achieved a 5% increase in sales of automotive lubricants.
  • Quintuple the number of clients in the areas of seven different areas to strengthen market penetration and brand presence through the implementation of marketing strategies, customer service and technical support.
  • Improved customer satisfaction in the perception of product performance, optimizing the application and use thereof, enabling the sales force of distributors and involving the human resources segment of customers.

Education

Master of Science - Strategic Marketing

CESA
Bogota DC - Colombia
09.2010

Bachelor of Science - Mechanical Engineering

University of America
Bogota DC - Colombia
09.2004

Skills

  • Problem solving and decision making
  • Business Development and Planning
  • Organizational Leadership
  • Sales and Marketing
  • Cross-Functional Team Management
  • Profit and Loss
  • Total Quality Management
  • Sales Team Development

Languages

Spanish
Native language
English
Advanced
C1
French
Beginner
A1

Timeline

General Manager

Heritage Motor
06.2016 - 03.2023

Director of Sales and Business Development

ESAB
01.2015 - 05.2016

Country Sales Manager

Gulf Oil
01.2013 - 12.2014

Territory Sales Account Manager

Terpel
12.2007 - 12.2012

Master of Science - Strategic Marketing

CESA

Bachelor of Science - Mechanical Engineering

University of America

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Julian Soler