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Julian Pineda
Experto En Dirección E Implementación SEO
Bogota
Summary
Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over 5 years of experience driving organic site traffic across multiple client verticals through estrategias de guerilla SEO and local SEO to improve search engine results. with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
1
1
Language
Work History
SEO Expert
ADlive Media
Bogota
02.2019 - 01.2022
- Created content strategies for digital media.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
SEO Expert
Digital Partners sas
Bogota
06.2017 - 10.2018
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Created customized marketing materials to increase product awareness.
Education
Experto En SEO
MD LATAM
Online 02.2016 - 10.2022
Expero En SEO 360
Romu Alfons Armada Digital SEO
Online 04.2019 - 08.2022
Skills
Keyword optimization
SEO on page
SEO off page
Link Building
Google Analitycs
Google Search Console
Creacion de contenido
HTML, CSS, Javascript
Software
Timeline
Expero En SEO 360
Romu Alfons Armada Digital SEO
04.2019 - 08.2022
SEO Expert
ADlive Media
02.2019 - 01.2022
SEO Expert
Digital Partners sas
06.2017 - 10.2018
Experto En SEO
MD LATAM
02.2016 - 10.2022