Juan Sebastián Rodríguez Castro

Being part of the Google Team on the SMB Unit, bringing support in the Search Craft on the Google NA Client, in which I'm in charge of the following task:

• Update and present insights based on the Pacing Report, taking care of the budget spend behavior.
• Present weekly results to the client about performance, searching to bring best actions optimizing in results.
• Support in the development of Structures for Google Ads and Bing Ads Campaigns.
• Look for opportunities and optimizations that help to improve performance of the Campaigns.
• Be part of the construction and update the reports that the client request.
• Support the development of some tasks like Searching Keywords, Writing Ads Copy, Search Query reports and some others that help to improve the performance of the respective Campaigns.

• Support the development of some tasks like Searching Keywords, Writing Ads Copy, Search Query Report, and some others that help to improve the performance of the respective Campaigns.
• Based on the data that we have in the account, with Search Ads360 evaluate the different KPIs for all the Bid Strategies that we have; one of these is to take care of the ROAS that we get.

• Be in charge of Porvenir, Herbalife and ORF accounts for the execution of Social Media and Search campaigns.
• Control and monitor the different campaigns implemented for the respective brands.
• Generate optimization processes to improve and reach the objectives established for the different campaigns of the respective brands.
• Being part of the United States team for the outsourcing processing the Search B2B team for Dell, in which he supported the creation of structures/advertisements for the different stages of the brands, as well as in the search for Keywords to improve the results of KPIs in the different Campaigns.
• Be involved as a support resource for the Adidas team in the Branding part, executing dynamic ads for Apps promoting the download and purchases of products within the application.
• Finally, being part of Kellogg's team in charge of implementing campaigns in countries such as Colombia, Peru, Ecuador, and Argentina, complying with the different phases of the funnel in objectives such as Awareness, Consideration, and Conversion.

• Support in the strategic solution for brands in the search for influencers for digital campaigns.
• Control and monitoring of contracted suppliers, aligning them with the internal audit processes of the company.
• Investment analysis vs. Prot of the current year unit and consumer events coordinator of two brands of the company Corega and the game and childhood corporation from its conception to execution.