Juan Sebastián Restrepo N.
Medellín
Summary
Dynamic Business Adminisrator and Sales Manager with proven success at Edwards Lifesciences and Johnson & Johnson, excelling in sales strategy and team leadership. Achieved significant revenue growth through data-driven decisions and effective negotiation skills. Recognized for fostering strong relationships and enhancing team performance, consistently meeting and exceeding sales targets while driving market expansion.
Overview
10
10
years of professional experience
Work History
Sales Manager Surgical Colombia & Puerto Rico
Edwards Lifesciences Colombia S.A.
Bogotá
01.2024 - 12.2024
- Executed sales and marketing strategies across assigned territories.
- Established value-based agreements with key accounts to drive revenue growth.
- Led sales teams, enhancing capabilities in strategic management and sales effectiveness.
- Analyzed market trends to identify customer behavior and pursue business opportunities.
- Developed pricing strategies aligned with financial indicators to support profitability.
- Implemented sales strategies and tactical plans to capitalize on profitable opportunities.
- Conducted regular meetings with staff members to review goals and objectives.
- Led the adoption and integration of effective sales methodologies and team work dynamics, fostering a more productive and collaborative environment.
Sales Manager Surgical Colombia
Edwards Lifesciences Colombia S.A.
Medellín
07.2023 - 12.2023
- Developed sales plans, strategies and objectives to achieve team goals and revenue objectives.
- Supported sales team members to drive growth and development.
- Collaborated with marketing team to create promotional materials for target customers.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Created and presented monthly reports to management on sales performance.
- Trained, coached, mentored and motivated sales teams personnel to ensure success in their roles.
Senior Specialist Sales - Surgical
Edwards Lifesciences Colombia S.A.
Medellín
10.2021 - 06.2023
- Executed commercial and marketing plans with targeted go-to-market strategies for customer segments.
- Achieved value-driven agreements with strategic clients through effective negotiation.
- Scheduled and conducted client follow-up to assess needs and promote tailored solutions.
- Developed business proposals, ensuring technical accuracy and business strategy.
- Closed commercial agreements, consistently meeting sales targets and driving growth in market share.
- Spearheaded revenue growth while ensuring financial health and achieving consistent profitability margins.
- Analyzed key performance indicators to identify effective strategies.
- Reported information and presented to business leaders for decision-making, solutions, and improvements.
Account Lead
Johnson & Johnson Colombia S.A.
Bogotá
04.2021 - 09.2021
- Executed market access-based commercial strategies to drive business plan implementation.
- Worked successfully with a diverse group of team members to accomplish project goals, objectives, and meet deadlines.
- Cultivated sustainable relationships with strategic accounts through comprehensive client needs analysis.
- Delivered customized business solutions aligned with client objectives and market demands.
- Oversaw profitability by implementing effective pricing strategies to enhance proposals.
- Analyzed financial indicators to optimize sales outcomes in key accounts.
- Formulated strategies to target public sectors, logistics operators, and hospital groups to improved performance.
Senior Indirect Channel Sales Representative
Johnson & Johnson Colombia S.A.
Bogotá
04.2020 - 03.2021
- Special assignment period as Account Lead for Medical Devices spanning 10 months.
- Analyzed sales data to determine best-selling products and services, monitor trends in the industry and develop forecasts for future sales activity.
- Collaborated with marketing team on joint initiatives aimed at increasing brand visibility through various channels.
- Negotiated commercial contracts with distributors and logistic operators, including discounts and benefits.
- Established partnerships with key influencers in target markets to increase brand awareness.
- Coordinated with logistics teams to ensure timely delivery of products to customers.
- Developed detailed reports summarizing weekly, monthly, quarterly results from all active channels.
Indirect Channel Sales Representative
Johnson & Johnson Colombia S.A.
Bogotá
07.2019 - 03.2020
- Developed commercial proposals and strategies to maximize sales results for distributors in central Colombia.
- Analyzed commercial and financial indicators to inform strategic decisions.
- Executed targeted marketing strategies for distribution channels to drive engagement.
- Conducted market analysis to identify access barriers and stakeholder needs.
- Managed account projects, including sales incentives and deal structuring.
- Identified opportunities for improvement within current processes related to channel sales operations.
- Assisted in developing pricing strategies, discount structures and promotional campaigns tailored for specific channels or markets.
Demand Generation Representative
Johnson & Johnson de Colombia S.A Clinical
Bogotá
04.2018 - 06.2019
- Oversaw territory management through execution of commercial and marketing strategies.
- Fostered strong relationships with key stakeholders in General and Bariatric Surgery.
- Led clinical training sessions for health professionals on Ethicon portfolio.
- Provided on-site technical assistance during surgical procedures involving medical devices.
- Developed strategies to maximize sales results across various medical devices.
- Analyzed sales indicators to facilitate informed decision-making.
- Created tailored commercial proposals to meet client needs.
Sales Executive
KOTRA - Korean Trade Investment Promotion Agency.
Bogotá
10.2016 - 06.2017
- Initiated and developed partnerships that expanded market reach for Wooshin Labottach and Nutribiotech.
- Negotiated contracts that benefited Jin Gwang Industries through improved terms and conditions.
- Analyzed market dynamics to guide promotional strategies for Hansol IMB’s product offerings.
- Collaborated with Jung Shin Co. to identify key trends influencing business development decisions.
- Enhanced client-manufacturer communications, facilitating smoother transactions and interactions.
- Organized participation in trade events, boosting visibility and engagement across industries.
Marketing Internship
Nestlé Colombia S.A.
Bogotá
12.2015 - 06.2016
- Conducted qualitative research to inform KLIM digital strategy.
- Managed national POS brand activation execution.
- Coordinated material logistics for brand activations.
- Led SKU packaging validation and development.
- Created promotional offers for sales channels.
Business Consultant
Los Andes University - Consultandes
Bogotá
01.2015 - 06.2015
- Designed and developed the company's value proposition.
- Conducted market research (Benchmark - Real Estate Sector).
- Proposed organizational restructuring for the company.
- Designed customer satisfaction surveys for the end client.
Education
Master in Business Administration - MBA -
EAFIT University
Medellín, Colombia06.2025
Diploma in Strategic Business Management -
Pontifical Javeriana University
Bogotá, Colombia06.2017
Business Administration - Emphasis in Economics and Business Law
Los Andes University
Bogotá, Colombia10-2016
Skills
- Team leadership
- Relationship building
- Sales strategy
- Data-driven decisions
- Market analysis
- Employee motivation
- Teamwork
- Territory and account management
- Negotiation skills
- Team building
- Sales team training
- Contract negotiation
- Problem-solving aptitude
- Customer relationship management
Projects
Sinergy Project: led the development and execution of a territorial growth and development plan for the Surgical Edwards Lifesciences Colombia business unit. This initiative, encompassing clinical, financial, and commercial strategies, resulted in the successful expansion into three new national territories and the strengthening of clinical education and market access. This drove significant sales growth, exceeding 45% and 50% between 2022 and 2023.
Cooperatives Project: spearheaded a territorial growth and development plan for Ethicon Johnson & Johnson Colombia distributors, leveraging commercial incentives such as rebate scales, product bonuses, and special price lists. This initiative strategically targeted increased sell-out within Hospital Cooperatives across various territories, resulting in sales growth exceeding 15% in both 2019 and 2020.
Languages
Spanish
First Language
English
Proficient (C2)
C2
Portuguese
Elementary (A2)
A2
References
References available upon request.
Timeline
Sales Manager Surgical Colombia & Puerto Rico
Edwards Lifesciences Colombia S.A.
01.2024 - 12.2024
Sales Manager Surgical Colombia
Edwards Lifesciences Colombia S.A.
07.2023 - 12.2023
Senior Specialist Sales - Surgical
Edwards Lifesciences Colombia S.A.
10.2021 - 06.2023
Account Lead
Johnson & Johnson Colombia S.A.
04.2021 - 09.2021
Senior Indirect Channel Sales Representative
Johnson & Johnson Colombia S.A.
04.2020 - 03.2021
Indirect Channel Sales Representative
Johnson & Johnson Colombia S.A.
07.2019 - 03.2020
Demand Generation Representative
Johnson & Johnson de Colombia S.A Clinical
04.2018 - 06.2019
Sales Executive
KOTRA - Korean Trade Investment Promotion Agency.
10.2016 - 06.2017
Marketing Internship
Nestlé Colombia S.A.
12.2015 - 06.2016
Business Consultant
Los Andes University - Consultandes
01.2015 - 06.2015
Master in Business Administration - MBA -
EAFIT University
Diploma in Strategic Business Management -
Pontifical Javeriana University
Business Administration - Emphasis in Economics and Business Law
Los Andes University
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